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We pursue excellence in every touchpoint of our business. From the superlative quality of our fibres, to every detail of our supply chain.

Our garments are designed to last a lifetime, with nature at the forefront of what we do. We always give back more than we take: we are carbon negative, only use natural ingredients, and donate 3% of our revenue back into biodiversity projects.

Our hand-finished smit marks on the back of each knit are inspired by the sheep smit marks. Smit marks have been used for over two centuries to identify who sheep belong to. They are bold, coloured marks on the sheep's body that can be seen clearly from a distance.

Each mark is made by using offshoot yarn, making each piece unique and means 0 waste by reusing offshoot yarn that would otherwise go to waste.

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