Follow the Thread — The Sheep Inc. Story
A pixel-art climbing game telling the Sheep Inc. story in ten chapters, from an actual sheep in a regenerative New Zealand pasture to carbon-negative Merino knitwear you can trace with the Connected Dot.
The Story of Sheep Inc.
We make clothing — not placeholder knitwear, but fibre-level obsessive, lab-tested, micron-counted clothing built to last a lifetime.
An Unglamorous Promise
Our promise is grounded in traceability spreadsheets, wool micron graphs and supply-chain audits — the paperwork most brands hide. We care, obsessively.
The Literal Sheep
It began with an actual sheep in a regenerative pasture south of the equator, under a sky clear enough to bottle as an anti-pollution benchmark.
Worthy of Luxury
That wool passes through a chain of highly skilled hands until it becomes something truly worthy of being called luxury again.
Two Founders, Quietly Furious
An engineer who treats data as oxygen and a creative who spots a stray stitch across the room, both furious at what luxury had become.
Every Claim Has a Receipt
Sheep Inc. is an anti-marketing marketing company: every environmental and structural claim has a receipt, and every product is accounted for.
Burned by Buzzwords
You have been burned by "sustainable" brands that were only sustainable in their buzzwords, and by "luxury" with a heavy price and light stitching.
Demanding Proof
Micron count 19.5μm, Martindale-tested abrasion, the farm, the spinner, the knitter and the carbon footprint — our audited ledger is fully public.
The Connected Dot
Every sweater is trackable via the Connected Dot, a bio-acetate NFC tag: a living record of where it came from, how it aged, and when it was repaired — free, for life.
Feeling Is Not Enough
Our clothes feel incredible by design, but beside the feel you get the facts — knit gauge, twist and test scores: the Proof Stack. A company that started with a sheep and refused to stop following the thread.
