EXPLORE
A New Kind of Store.
A New Kind of Store.
Our ‘Flagsheep’ space on Carnaby Street, London, isn’t just a place to shop. It’s a sensory playground
— where you’re invited to touch, explore, and connect.

Every surface is tactile. Every piece, a portal.
From the wool to the story behind it, this is clothing meant to be felt.

Crafted entirely from natural materials, the store reflects our design ethos:
warm, regenerative, and rooted in substance.

A space to stroke, scan, question, and linger.
Because the future of fashion should feel different.
The Details Matter.
Light, texture, and warmth come together to create a slower, more intentional kind of retail.

Every detail — from the scent in the air to the tactility of every surface — has been thoughtfully considered to reflect how we think about clothing: timeless, regenerative, and quietly refined.

We’ve collaborated with celebrated designer James Shaw to create bespoke furniture from felled trees sourced from nearby Camden — turning local waste into sculptural utility. It’s part of a broader commitment to using natural materials with integrity and imagination.
A Place to Connect.
We see the store as more than a destination — it’s a meeting point for ideas, conversations, and creativity.

Throughout the year, we’ll host talks, workshops, and collaborations that explore what a regenerative future for fashion can look like.

Come for the knitwear, stay for the dialogue.

Visit us.


Sheep Inc. Store
5 Newburgh St, Carnaby, London W1F 7RG

Opening Hours
Monday - Saturday 11am - 7pm
Sunday 12pm - 6pm

The world’s first carbon-negative fashion brand.
Now with a space to match.
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Male Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Tasman Blue ⋅ New Zealand Wool
£230
The Fibregen Sweatshirt Deep Earth Image The Fibregen Sweatshirt Deep Earth Male Image
The Fibregen Sweatshirt
Deep Earth ⋅ Regen Cotton & Wool
£150
The Fibregen Hoodie Deep Earth Image The Fibregen Hoodie Deep Earth Male Image
The Fibregen Hoodie
Deep Earth ⋅ Regen Cotton & Wool
£180
The Knitted Hoodie Tasman Blue Image The Knitted Hoodie Tasman Blue Male Image
-11.97KG
CO2E
The Knitted Hoodie
Tasman Blue ⋅ New Zealand Wool
£210
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges