The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

Collection Image
All Products
Collection Image
New In: The Winter Collection
Collection Image
The Black Sheep Edit
Collection Image
The Gifting Edit
Collection Image
Sweaters & Sweatshirts
Collection Image
Hoodies
Collection Image
Outerwear & Over Shirts
Collection Image
Bottoms
Collection Image
T-Shirts & Polos
Collection Image
Accessories
⇆ Filters
+ Sort By: Suggested
Price (low to high)
Price (high to low)
Most Popular
Suggested
Newest
→ Shop Men
⇆ Filters
Filters Close Button
Filters Loading Animation
Colour
Grey Green Purple Pink Red Orange Blue Yellow Off White Brown Black Multicolour
Size
XS
S
M
L
XL
XXL
Style
Knitted Crewnecks
Knitted Hoodies
Sweatshirts
Sweatshirt Hoodies
Half & Full Zips
Zip Hoodies
Cardigans
High Necks
Jackets
Knitted Over Shirts
Knitted V-Necks
Knitted T-Shirts
Knitted Polos
Knitted Vests
Knitted Trousers
Knitted Skirts
Merino Swim Shorts
Beanies
Scarves & Wraps
Weight
Lightweight
Midweight
Heavyweight
Apply Filter
Clear All
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+6
Tasman Blue ⋅ New Zealand Wool
£270 £190
The Half Zip Anthracite Black Image The Half Zip Anthracite Black Image
The Half Zip Anthracite Black Image
-6.41KG
CO2E
The Half Zip
+7
Anthracite Black ⋅ New Zealand Wool
£220 £165
The Knitted Hoodie Tasman Blue Image The Knitted Hoodie Tasman Blue Image
The Knitted Hoodie Tasman Blue Image
-11.97KG
CO2E
The Knitted Hoodie
+8
Tasman Blue ⋅ New Zealand Wool
£250 £175
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+6
Anthracite Black ⋅ New Zealand Wool
£270 £190
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
+7
Pacific Blue ⋅ New Zealand Wool
£220 £165
The Ultra-Light T-Shirt Baltic Blue Image The Ultra-Light T-Shirt Baltic Blue Image
The Ultra-Light T-Shirt Baltic Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+9
Baltic Blue ⋅ New Zealand Wool
£110 £85
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+9
Almond White ⋅ New Zealand Wool
£110
The Knitted Hoodie Konini Burgundy Image The Knitted Hoodie Konini Burgundy Image
The Knitted Hoodie Konini Burgundy Image
-11.97KG
CO2E
The Knitted Hoodie
+8
Konini Burgundy ⋅ New Zealand Wool
£250 £175
Poster Image
The Flow Trousers Anthracite Black Image The Flow Trousers Anthracite Black Image
The Flow Trousers Anthracite Black Image
-6.81KG
CO2E
The Flow Trousers
+6
Anthracite Black ⋅ New Zealand Wool
£230
The Chunky Knit Hoodie Raw White Image The Chunky Knit Hoodie Raw White Image
The Chunky Knit Hoodie Raw White Image
-19.28KG
CO2E
New In
The Chunky Knit Hoodie
+4
Raw White ⋅ New Zealand Wool
£360
The Flow Trousers Fawn Brown Image The Flow Trousers Fawn Brown Image
The Flow Trousers Fawn Brown Image
-6.81KG
CO2E
New In
The Flow Trousers
+6
Fawn Brown ⋅ New Zealand Wool
£230
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges