The Icon Collection

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THE ICON COLLECTION: ENDURING CLASSICS, REIMAGINED

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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The Knitted Hoodie
The Knitted Zip Hoodie
The Ultra-Light T-Shirt
The Ultra-Light Polo
The Ultra-Light Hoodie
The Varsity Jacket
The Flow Trousers Women
The Crewneck Light
The Original Crewneck
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The Fibregen Hoodie
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The Cardigan 2.0
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The Wave Textured Polo
The Pique Shirt
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The Knitted Bomber
The Patchwork Bomber
The Long Sleeve Knitted Polo
The T-Shirt
The Chunky Hoodie 2.0
The High Neck 2.0
The Sheepscape Cardigan
The Checkmate Cardigan
The Cable Knit
The Mountain High Neck
The Mock Neck
The Shepherd's Knit
The Deconstructed Fair Isle
The Diamond Fair Isle
The Mountain Cardigan
The Patchwork Cardigan
The Merino Swim Shorts
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The V-Neck Light
The Beanie
The Beanie 2.0
The Bobble Beanie
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The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue
£110
The Ultra-Light T-Shirt Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue
£220
The Half Zip Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Pacific Blue
£170
The Ultra-Light Hoodie Pacific Blue Image
The Flow Trousers Anthracite Black Image
-6.81KG
CO2E
The Flow Trousers
Anthracite Black
£230
The Flow Trousers Anthracite Black Image
THE CONNECTED DOT
THE CONNECTED DOT
The Connected Dot can tell you exactly how your individual knit was made, and how much carbon was produced at every step. We started to add them to clothes, to help people connect the dots on where our clothes really come from. We also wanted to make ourselves as transparent as possible.
The Ultra-Light T-Shirt Baltic Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Baltic Blue
£110
The Ultra-Light T-Shirt Baltic Blue Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black
£270
The Knitted Zip Hoodie Anthracite Black Image
The Knitted Hoodie Almond White Image
-11.97KG
CO2E
The Knitted Hoodie
Almond White
£250
The Knitted Hoodie Almond White Image
The Crewneck Light Anthracite Black Image
-2.97KG
CO2E
The Crewneck Light
Anthracite Black
£170
The Crewneck Light Anthracite Black Image
THE RADICAL FARMING FUND: GIVING BACK
THE RADICAL FARMING FUND: GIVING BACK
Our farmers have more on their minds than sheep. Each Sheep Station runs projects that regenerate the land and protect the indigenous creatures who live on it. We invest 3% of our revenue into these radical projects, which are selected with the help of ZQ’s Regenerative Index (ZQRX).
The Flow Trousers Fawn Brown Image
-6.81KG
CO2E
Fresh Arrival
The Flow Trousers
Fawn Brown
£230
The Flow Trousers Fawn Brown Image
The Over Shirt Anthracite Black Image
-13.06KG
CO2E
The Over Shirt
Anthracite Black
£270
The Over Shirt Anthracite Black Image
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges