The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

59 Products
The Ultra-Light T-ShirtThe Ultra-Light T-Shirt
The Ultra-Light T-Shirt
-0.36KG
CO2E
The Ultra-Light T-Shirt
+6
Almond White ⋅ New Zealand Wool
£110 £90
The Original Crewneck JumperThe Original Crewneck Jumper
The Original Crewneck Jumper
-11.19KG
CO2E
The Original Crewneck Jumper
+4
Pacific Blue ⋅ New Zealand Wool
£220 £155
PLP CARD - T-SHIRTS - WOMEN 1
The Ultra-Light T-ShirtThe Ultra-Light T-Shirt
The Ultra-Light T-Shirt
-0.36KG
CO2E
The Ultra-Light T-Shirt
+6
Anthracite Black ⋅ New Zealand Wool
£110 £90
The Knitted Quarter Zip JumperThe Knitted Quarter Zip Jumper
The Knitted Quarter Zip Jumper
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Burnt Orange ⋅ New Zealand Wool
£230 £160
The Flow TrousersThe Flow Trousers
The Flow Trousers
-6.81KG
CO2E
The Flow Trousers
+6
Tasman Blue ⋅ New Zealand Wool
£230 £140
The Original Crewneck JumperThe Original Crewneck Jumper
The Original Crewneck Jumper
-11.19KG
CO2E
The Original Crewneck Jumper
+4
Lupin Lilac ⋅ New Zealand Wool
£220 £155
The Flow TrousersThe Flow Trousers
The Flow Trousers
-6.81KG
CO2E
The Flow Trousers
+6
Anthracite Black ⋅ New Zealand Wool
£230 £140
The Knitted Quarter Zip JumperThe Knitted Quarter Zip Jumper
The Knitted Quarter Zip Jumper
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Emerald Green ⋅ New Zealand Wool
£230 £160
The Signature Merino Zip HoodieThe Signature Merino Zip Hoodie
The Signature Merino Zip Hoodie
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Anthracite Black ⋅ New Zealand Wool
£270 £215
The Signature Merino HoodieThe Signature Merino Hoodie
The Signature Merino Hoodie
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Bottle Green ⋅ New Zealand Wool
£240
The Chunky Knit HoodieThe Chunky Knit Hoodie
The Chunky Knit Hoodie
-19.28KG
CO2E
The Chunky Knit Hoodie
+3
Raw White ⋅ New Zealand Wool
£0 £360
The Knitted BomberThe Knitted Bomber
The Knitted Bomber
-29.25KG
CO2E
New In
The Knitted Bomber
+2
Moss Green ⋅ New Zealand Wool
£490 £390
The Boxy Knitted CrewneckThe Boxy Knitted Crewneck
The Boxy Knitted Crewneck
-7.52KG
CO2E
New In
The Boxy Knitted Crewneck
+4
Tasman Blue ⋅ New Zealand Wool
£190 £145
The Chunky Knit HoodieThe Chunky Knit Hoodie
The Chunky Knit Hoodie
-19.28KG
CO2E
The Chunky Knit Hoodie
+3
Anthracite Black ⋅ New Zealand Wool
£360 £215
The Knitted Quarter Zip JumperThe Knitted Quarter Zip Jumper
The Knitted Quarter Zip Jumper
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Baltic Blue ⋅ New Zealand Wool
£230
The Ultra-Light T-ShirtThe Ultra-Light T-Shirt
The Ultra-Light T-Shirt
-0.36KG
CO2E
Sold Out
The Ultra-Light T-Shirt
+6
Pacific Blue ⋅ New Zealand Wool
£110 £90
The Flow TrousersThe Flow Trousers
The Flow Trousers
-6.81KG
CO2E
New In
The Flow Trousers
+6
Raw White ⋅ New Zealand Wool
£230 £140
The Signature Merino HoodieThe Signature Merino Hoodie
The Signature Merino Hoodie
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Atlantic Blue ⋅ New Zealand Wool
£240
The Flow TrousersThe Flow Trousers
The Flow Trousers
-6.81KG
CO2E
The Flow Trousers
+6
Bottle Green ⋅ New Zealand Wool
£230 £140
The Knitted BomberThe Knitted Bomber
The Knitted Bomber
-29.25KG
CO2E
New In
The Knitted Bomber
+2
Anthracite Black ⋅ New Zealand Wool
£490 £390
The Boxy Knitted CrewneckThe Boxy Knitted Crewneck
The Boxy Knitted Crewneck
-7.52KG
CO2E
New In
The Boxy Knitted Crewneck
+4
Fawn Brown ⋅ New Zealand Wool
£190 £145
The Signature Merino HoodieThe Signature Merino Hoodie
The Signature Merino Hoodie
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Anthracite Black ⋅ New Zealand Wool
£240
The Knitted BomberThe Knitted Bomber
The Knitted Bomber
-29.25KG
CO2E
New In
The Knitted Bomber
+2
Almond White ⋅ New Zealand Wool
£490 £390
The Chunky Knit HoodieThe Chunky Knit Hoodie
The Chunky Knit Hoodie
-19.28KG
CO2E
The Chunky Knit Hoodie
+3
Atlantic Blue ⋅ New Zealand Wool
£360 £215
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges