The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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New In: The Autumn Collection
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The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue ⋅ New Zealand Wool
£110
The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Pacific Blue ⋅ New Zealand Wool
£170
The Ultra-Light T-Shirt Anthracite Black Image The Ultra-Light T-Shirt Anthracite Black Image
The Ultra-Light T-Shirt Anthracite Black Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Anthracite Black ⋅ New Zealand Wool
£110
The Knitted Hoodie Almond White Image The Knitted Hoodie Almond White Image
The Knitted Hoodie Almond White Image
-11.97KG
CO2E
The Knitted Hoodie
Almond White ⋅ New Zealand Wool
£250
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black ⋅ New Zealand Wool
£270
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue ⋅ New Zealand Wool
£220
The Original Crewneck Anthracite Black Image The Original Crewneck Anthracite Black Image
The Original Crewneck Anthracite Black Image
-8.74KG
CO2E
The Original Crewneck
Anthracite Black ⋅ New Zealand Wool
£220
The Half Zip Konini Burgundy Image The Half Zip Konini Burgundy Image
The Half Zip Konini Burgundy Image
-6.41KG
CO2E
The Half Zip
Konini Burgundy ⋅ New Zealand Wool
£220
Poster Image
The Flow Trousers Fawn Brown Image The Flow Trousers Fawn Brown Image
The Flow Trousers Fawn Brown Image
-6.81KG
CO2E
New In
The Flow Trousers
Fawn Brown ⋅ New Zealand Wool
£230
The Knitted Zip Hoodie Almond White Image The Knitted Zip Hoodie Almond White Image
The Knitted Zip Hoodie Almond White Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Almond White ⋅ New Zealand Wool
£270
The Flow Trousers Almond White Image The Flow Trousers Almond White Image
The Flow Trousers Almond White Image
-6.81KG
CO2E
The Flow Trousers
Almond White ⋅ New Zealand Wool
£230
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
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