The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

 Collection Image
All Products
 Collection Image
Bestsellers
 Collection Image
New In
 Collection Image
Autumn Collection
 Collection Image
Sweaters
 Collection Image
Hoodies
 Collection Image
T-Shirts & Polos
 Collection Image
Cardigans
 Collection Image
Trousers & Shorts
 Collection Image
Fibregen™ Sweatshirts
 Collection Image
Jackets and Shirts
 Collection Image
Half Zips
 Collection Image
Vests
 Collection Image
Accessories
 Collection Image
Archive Sale
⇆ Filters
+ Sort By: Suggested
Price (low to high)
Price (high to low)
Most Popular
Suggested
Newest
→ Shop Men
⇆ Filters
Filters Close Button
Filters Loading Animation
Size
XS
S
M
L
XL
XXL
Style
The Knitted Hoodie
The Knitted Zip Hoodie
The Varsity Jacket
The Flow Trousers Women
The Crewneck Light
The Original Crewneck
The Ultra-Light T-Shirt
The Over Shirt
The Fibregen Hoodie
The Fibregen Sweatshirt
The Shepherd’s Knit Crewneck
The Woolshed Hoodie
The Ridge Knit Half Zip
The Soft-Rib Cardigan
The Soft-Knit High Neck
The Sheepstooth Cardigan
The Sheepstooth Scarf
The Tassel Trail Scarf
The Colourstack Scarf
The Flow Jogger
The Half Zip
The Stripe Crewneck Light
The Ultra-Light Hoodie
The Ultra-Light Polo
The Cardigan Light
The Cardigan 2.0
The Knitted Vest
The Knitted T-Shirt
The Pique Polo
The Wave Textured Polo
The Pique Shirt
The Knitted Polo Shirt
The Sheep Reflection Crewneck
The Sheepscape Crewneck
The Stripe Crewneck
The Flock Crewneck
The Knitted Bomber
The Patchwork Bomber
The Long Sleeve Knitted Polo
The T-Shirt
The High Neck 2.0
The Sheepscape Cardigan
The Checkmate Cardigan
The Cable Knit
The Mountain High Neck
The Mock Neck
The Shepherd's Knit
The Deconstructed Fair Isle
The Diamond Fair Isle
The Mountain Cardigan
Weight
Lightweight
Midweight
Heavyweight
Apply Filter
Clear All
The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Pacific Blue ⋅ New Zealand Wool
£170
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue ⋅ New Zealand Wool
£220
The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue ⋅ New Zealand Wool
£110
The Knitted Hoodie Almond White Image The Knitted Hoodie Almond White Image
The Knitted Hoodie Almond White Image
-11.97KG
CO2E
The Knitted Hoodie
Almond White ⋅ New Zealand Wool
£250
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Almond White ⋅ New Zealand Wool
£110
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black ⋅ New Zealand Wool
£270
The Knitted Hoodie Konini Burgundy Image The Knitted Hoodie Konini Burgundy Image
The Knitted Hoodie Konini Burgundy Image
-11.97KG
CO2E
The Knitted Hoodie
Konini Burgundy ⋅ New Zealand Wool
£250
The Over Shirt Anthracite Black Image The Over Shirt Anthracite Black Image
The Over Shirt Anthracite Black Image
-13.06KG
CO2E
The Over Shirt
Anthracite Black ⋅ New Zealand Wool
£270
The Flow Trousers Anthracite Black Image The Flow Trousers Anthracite Black Image
The Flow Trousers Anthracite Black Image
-6.81KG
CO2E
The Flow Trousers
Anthracite Black ⋅ New Zealand Wool
£230
Poster Image
The Woolshed Hoodie Raw White Image The Woolshed Hoodie Raw White Image
The Woolshed Hoodie Raw White Image
-19.28KG
CO2E
The Woolshed Hoodie
Raw White ⋅ New Zealand Wool
£360
The Half Zip Konini Burgundy Image The Half Zip Konini Burgundy Image
The Half Zip Konini Burgundy Image
-6.41KG
CO2E
The Half Zip
Konini Burgundy ⋅ New Zealand Wool
£220
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges