The Icon Collection

THE ICON COLLECTION: ENDURING CLASSICS, REIMAGINED

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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The Autumn Collection
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New In
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Hoodies
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Crewnecks
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Half Zips
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Jackets
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Cardigans
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T-Shirts & Polos
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High Necks
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V-Necks
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Swim Shorts
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Accessories
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The Hoodie 2.0
The Zip Hoodie 2.0
The Crewneck 2.0
The Stripe Crewneck
The Shepherd's Knit
The Flock Crewneck
The Sheepscape Crewneck
The Ultra-Light T-Shirt
The Knitted T-Shirt
The Long Sleeve Knitted Polo
The Half Zip
The Knitted Bomber
The Cardigan 2.0
The Sheepscape Cardigan
The Patchwork Cardigan
The Checkmate Cardigan
The Cable Knit
The Pique Polo
The Knitted Polo Shirt
The Merino Swim Shorts
The Crewneck Light
The V-Neck
The V-Neck Light
The High Neck
The Beanie
The Reversible Beanie
The Scarf
The Reversible Scarf
The Checkmate Scarf
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The Zip Hoodie
The Crewneck
The Cardigan
The T-Shirt
The Planet Positive Crewneck
The Shorts
The Turtleneck
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The Zip Hoodie 2.0 Konini Burgundy Image
-15.52KG
CO2E
Fresh Arrival
The Zip Hoodie 2.0
Konini Burgundy
£270
The Zip Hoodie 2.0 Konini Burgundy Image
The Crewneck 2.0 Almond White Image
-8.74KG
CO2E
Fresh Arrival
The Crewneck 2.0
Almond White
£240
The Crewneck 2.0 Almond White Image
The Hoodie 2.0 Tasman Blue Image
-11.97KG
CO2E
Fresh Arrival
The Hoodie 2.0
Tasman Blue
£250
The Hoodie 2.0 Tasman Blue Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
Fresh Arrival
The Ultra-Light T-Shirt
Almond White
£110
The Ultra-Light T-Shirt Almond White Image
THE CONNECTED DOT
THE CONNECTED DOT
The Connected Dot can tell you exactly how your individual knit was made, and how much carbon was produced at every step. We started to add them to clothes, to help people connect the dots on where our clothes really come from. We also wanted to make ourselves as transparent as possible.
The Zip Hoodie 2.0 Anthracite Black Image
-15.52KG
CO2E
Fresh Arrival
The Zip Hoodie 2.0
Anthracite Black
£270
The Zip Hoodie 2.0 Anthracite Black Image
The Knitted Bomber Almond White Image
-29.25KG
CO2E
Fresh Arrival
The Knitted Bomber
Almond White
£490
The Knitted Bomber Almond White Image
The Cardigan 2.0 Atlantic Blue Image
-16.17KG
CO2E
Fresh Arrival
The Cardigan 2.0
Atlantic Blue
£290
The Cardigan 2.0 Atlantic Blue Image
The Zip Hoodie 2.0 Almond White Image
-15.52KG
CO2E
Fresh Arrival
The Zip Hoodie 2.0
Almond White
£270
The Zip Hoodie 2.0 Almond White Image
THE RADICAL FARMING FUND: GIVING BACK
THE RADICAL FARMING FUND: GIVING BACK
Our farmers have more on their minds than sheep. Each Sheep Station runs projects that regenerate the land and protect the idigenous creatures who live on it. We invest 3% of our revenue into these radical projects, which are selected with the help of ZQ’s Regenerative Index (ZQRX).
The Hoodie 2.0 Fawn Brown Image
-11.97KG
CO2E
Fresh Arrival
The Hoodie 2.0
Fawn Brown
£250
The Hoodie 2.0 Fawn Brown Image
The Crewneck 2.0 Pacific Blue Image
-8.74KG
CO2E
Fresh Arrival
The Crewneck 2.0
Pacific Blue
£240
The Crewneck 2.0 Pacific Blue Image
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Free Shipping
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Free Returns
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges