Being Natively Sustainable
Sustainability isn’t just about carbon footprints or eco-friendly packaging. For us, it encompasses every aspect of our business – from farm to finish. Our supply chains, the farming techniques, the manufacturing processes, and even our business partnerships are chosen based on their adherence to uncompromising sustainable practices.
Beyond Neutral – We’re Positive
For us, it’s not enough to just leave no trace. We actively seek to make things better. From rejuvenating the earth with regenerative farming to ensuring animal welfare that looks at happiness and comfort, we take measures to ensure that we give back more than we take.
Our commitment to sustainability goes beyond just intentions. We rigorously measure our impact, working with third parties like Carbon Footprint Ltd. to ensure impartiality. This data-led impact assessment keeps us accountable and transparent.
Genuine Over Jargon
While “buy local, buy better” has a ring to it, we prioritise data over taglines. Our choice to source wool from regenerative New Zealand farms yields a carbon impact of -14kg CO2e per kg of wool, sharply contrasting with an average UK farms’ 20-30 kg of CO2 per kg. Even with total transport’s 0.8kg CO2e per kg of wool factored in, our data-led approach emerges as the clear victor. Our commitment is to genuine, measurable impact over marketable rhetoric.