Three New Zealand farms at the absolute forefront of the regenerative farming movement.
As natural fibre specialists, we know that exceptional garments begin with healthy land. Our New Zealand partner stations use innovative land management, biodiversity protection, and advanced grazing techniques to capture more CO2e from the atmosphere than their operations emit. They don’t just supply our premium merino—they act as active carbon sinks, making their properties and the raw materials they produce natively carbon-negative.
Lake Hawea Station
Owned by: The Ross Family. Location: 44.6185°S 169.2716°E.
Lake Hawea Station is one of New Zealand’s premier High Country Stations, situated in the spectacular Queenstown Lakes District.
Geoff and Justine Ross achieved a natively carbon-negative emission profile by embedding rigorous, data-led science into their daily operations. They have comprehensively mapped all vegetation on the property and actively develop technology to measure the exact volume of carbon sequestered deep within their regenerative soil, pastures, and tussock land. Never satisfied with the status quo, they are constantly pushing the boundaries of what climate-positive agriculture looks like, setting a new benchmark for the entire natural fibre industry.
Geoff and Justine Ross achieved a natively carbon-negative emission profile by embedding rigorous, data-led science into their daily operations. They have comprehensively mapped all vegetation on the property and actively develop technology to measure the exact volume of carbon sequestered deep within their regenerative soil, pastures, and tussock land. Never satisfied with the status quo, they are constantly pushing the boundaries of what climate-positive agriculture looks like, setting a new benchmark for the entire natural fibre industry.
Omarama Station
Owned by: The Subtil Family. Location: 44.4917°S, 169.9567°E.
Omarama is the Māori term for 'Place of Light'. A breathtaking 12,000-hectare High Country property in the Mackenzie Country, the station has been in the family for three generations and is now run by Richard and Annabelle Subtil.
Beyond practicing holistic regenerative farming, Omarama Station is deeply invested in ecosystem restoration. They meticulously monitor all water entering and exiting the property—and their research proves that water quality actually improves as it filters through their land. Furthermore, they run a dedicated longfin eel recovery program. Because local hydro dams have interrupted natural migration routes, the station actively captures mature females and transports them safely to the coast to breed, ensuring the protection of local biodiversity alongside their world-class fibre.
Beyond practicing holistic regenerative farming, Omarama Station is deeply invested in ecosystem restoration. They meticulously monitor all water entering and exiting the property—and their research proves that water quality actually improves as it filters through their land. Furthermore, they run a dedicated longfin eel recovery program. Because local hydro dams have interrupted natural migration routes, the station actively captures mature females and transports them safely to the coast to breed, ensuring the protection of local biodiversity alongside their world-class fibre.
Middlehurst Station
Owned by: The Macdonald Family. Location: 41.98918°S, 173.4475°E.
Middlehurst Station is one of New Zealand’s original high-country runs, covering 16,550 hectares of rugged, majestic landscape in the Upper Awatere Valley, Marlborough, at the top of the South Island.
Willie and Susan Macdonald are dedicated to establishing a sustainable, highly productive family farming ecosystem. Their focus is on the architecture of longevity—ensuring that the rich traditions of high-country stewardship are not only maintained but actively modernized and passed on. Their meticulous care for the land and their animals guarantees a consistently exceptional, high-performance natural fibre.
Willie and Susan Macdonald are dedicated to establishing a sustainable, highly productive family farming ecosystem. Their focus is on the architecture of longevity—ensuring that the rich traditions of high-country stewardship are not only maintained but actively modernized and passed on. Their meticulous care for the land and their animals guarantees a consistently exceptional, high-performance natural fibre.
