The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

29 Products
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Reset All Show Results: 29
The Signature Merino Hoodie Atlantic Blue Image The Signature Merino Hoodie Atlantic Blue Image
The Signature Merino Hoodie Atlantic Blue Image
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Atlantic Blue ⋅ New Zealand Wool
£240
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Almond White ⋅ New Zealand Wool
£110
The Knitted Quarter Zip Jumper Pacific Blue Image The Knitted Quarter Zip Jumper Pacific Blue Image
The Knitted Quarter Zip Jumper Pacific Blue Image
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Pacific Blue ⋅ New Zealand Wool
£230
The Signature Merino Zip Hoodie Royal Purple Image The Signature Merino Zip Hoodie Royal Purple Image
The Signature Merino Zip Hoodie Royal Purple Image
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Royal Purple ⋅ New Zealand Wool
£270
The Over Shirt Pacific Blue Image The Over Shirt Pacific Blue Image
The Over Shirt Pacific Blue Image
-13.06KG
CO2E
The Over Shirt
+7
Pacific Blue ⋅ New Zealand Wool
£270
The Everyday Zip Through Jumper Anthracite Black Image The Everyday Zip Through Jumper Anthracite Black Image
The Everyday Zip Through Jumper Anthracite Black Image
-13.75KG
CO2E
New In
The Everyday Zip Through Jumper
+4
Anthracite Black ⋅ New Zealand Wool
£270
The Flow Jogger Slate Grey Image The Flow Jogger Slate Grey Image
The Flow Jogger Slate Grey Image
-10.16KG
CO2E
The Flow Jogger
+4
Slate Grey ⋅ New Zealand Wool
£220
The Ultra-Light T-Shirt Anthracite Black Image The Ultra-Light T-Shirt Anthracite Black Image
The Ultra-Light T-Shirt Anthracite Black Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Anthracite Black ⋅ New Zealand Wool
£110
Poster Image
The Knitted Quarter Zip Jumper Burnt Orange Image The Knitted Quarter Zip Jumper Burnt Orange Image
The Knitted Quarter Zip Jumper Burnt Orange Image
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Burnt Orange ⋅ New Zealand Wool
£230
The Signature Merino Zip Hoodie Anthracite Black Image The Signature Merino Zip Hoodie Anthracite Black Image
The Signature Merino Zip Hoodie Anthracite Black Image
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Anthracite Black ⋅ New Zealand Wool
£270
The Signature Merino Hoodie Bottle Green Image The Signature Merino Hoodie Bottle Green Image
The Signature Merino Hoodie Bottle Green Image
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Bottle Green ⋅ New Zealand Wool
£240
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