The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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New In: The Autumn Collection
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The Over Shirt Atlantic Blue Image The Over Shirt Atlantic Blue Image
The Over Shirt Atlantic Blue Image
-13.06KG
CO2E
The Over Shirt
Atlantic Blue ⋅ New Zealand Wool
£270
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Almond White ⋅ New Zealand Wool
£110
The Crewneck Light Pacific Blue Image The Crewneck Light Pacific Blue Image
The Crewneck Light Pacific Blue Image
-2.97KG
CO2E
The Crewneck Light
Pacific Blue ⋅ New Zealand Wool
£170
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Tasman Blue ⋅ New Zealand Wool
£270
The Knitted Hoodie Almond White Image The Knitted Hoodie Almond White Image
The Knitted Hoodie Almond White Image
-11.97KG
CO2E
The Knitted Hoodie
Almond White ⋅ New Zealand Wool
£250
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black ⋅ New Zealand Wool
£270
The Knitted Hoodie Konini Burgundy Image The Knitted Hoodie Konini Burgundy Image
The Knitted Hoodie Konini Burgundy Image
-11.97KG
CO2E
The Knitted Hoodie
Konini Burgundy ⋅ New Zealand Wool
£250
The Crewneck Light Konini Burgundy Image The Crewneck Light Konini Burgundy Image
The Crewneck Light Konini Burgundy Image
-2.97KG
CO2E
The Crewneck Light
Konini Burgundy ⋅ New Zealand Wool
£170
Poster Image
The Half Zip Anthracite Black Image The Half Zip Anthracite Black Image
The Half Zip Anthracite Black Image
-6.41KG
CO2E
The Half Zip
Anthracite Black ⋅ New Zealand Wool
£220
The Knitted Zip Hoodie Almond White Image The Knitted Zip Hoodie Almond White Image
The Knitted Zip Hoodie Almond White Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Almond White ⋅ New Zealand Wool
£270
The Half Zip Konini Burgundy Image The Half Zip Konini Burgundy Image
The Half Zip Konini Burgundy Image
-6.41KG
CO2E
The Half Zip
Konini Burgundy ⋅ New Zealand Wool
£220
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
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