Future Positive
Knitwear.*
Knitwear.*
The first carbon-negative knitwear on earth.
Designed to last a lifetime.
Designed to last a lifetime.
Fashion done
differently.
differently.
Our Approach
Knitwear ahead of its time.

Our Approach
To design our knitwear, we didn't look at the world as it is, but as it should be.
Where each garment can be fully traced back to its ethical source. Where each garment has a regenerative impact on the planet. Where each garment lasts for life (guaranteed).
And where some even include a sheep.
Where each garment can be fully traced back to its ethical source. Where each garment has a regenerative impact on the planet. Where each garment lasts for life (guaranteed).
And where some even include a sheep.

Every Sweater comes with its own sheep.
A sheep adoptee that lives on the same New Zealand farm the wool used to make the sweater came from. We will keep you up to date on how it’s doing, what it’s up to.
To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.
To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.
Softest,
Sustainablest
Merino Wool.
Sustainablest
Merino Wool.

Our Materials
Not all Merino Wool is created equal.
We hand-select supremely soft sheep fleeces from New Zealand farms that use regenerative farming methods, to ensure a positive planetary impact.
Our farms also conform to the highest animal-welfare standards worldwide. Because happy sheep means better wool. And ours is the best.
100% Unisex Knitwear.
Carbon-negative =
Future-Positive.
Future-Positive.
The world’s first carbon-negative fashion brand, and gorgeous too. Follow the heard."

The perfect
sweater. Cosy and conscientious."

The very latest in Eco-fashion. The ultimate proof of welfare in the supply chain."

It looks like a new standard in sustainability has been set."

As stylish and
elegant as they are ethical."

Our Commitments.
Our Commitment To You
Designed for
life guarantee.

Our Mission
Designed for Life explained.
Our sweaters are designed and crafted to last – with a little bit of care, your sweater should remain a permanent part of your wardrobe for many years to come. And it comes with a sweater comb to help maintain it. In order to give you extra comfort, each sweater is covered under a for-life guarantee for damages from normal wear and tear, faulty material or poor workmanship. For Life.
100%
transparent
& traceable.
transparent
& traceable.
Our Tag Explained.

Our Process
Digitally trackable provenance.
Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags farmers use to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater, its environmental impact. And you can also use it to track your sheep.
Our Commitment To The Planet
5% Revenue
10x Impact.
10x Impact.

Our Mission
Carbon-negativity for future positivity.
We invest 5% of our revenue into biodiversity projects. Projects vetted by a team of climate-crisis experts. Projects that mitigate the CO2 impact of each sweater 10x. So you can wear knitwear that feels good and does good.
Our Limited
Edition Series.
Edition Series.
Say Hi To
Sheepy Wonder!
Sheepy Wonder!

We know our
farms, sheep
& Shepherds.
farms, sheep
& Shepherds.
Our Partners (Human and Other).

Meet our farms.
About our Sheep Stations.
We carefully select the New Zealand sheep stations we source wool from, for their innovative approach to land management and animal welfare.
And together we are on a journey to show how farming can be done in a more humane and environmentally aware manner.
And together we are on a journey to show how farming can be done in a more humane and environmentally aware manner.
MINUS
2,485,840
KG CO2E
Why Sheep Inc.
Join the fashion
revolution.
revolution.
We believe in a better way of doing fashion.
Changing set ways will be a challenge, but one we embrace. And our eyes are on what comes after and how to get there. Because never doubt that a small group of us can change the world.
Sign up to join and we will mitigate 10kg of CO2 on your behalf.
Changing set ways will be a challenge, but one we embrace. And our eyes are on what comes after and how to get there. Because never doubt that a small group of us can change the world.
Sign up to join and we will mitigate 10kg of CO2 on your behalf.
Knitwear ahead of its time.

Our Approach
To design our knitwear, we didn't look at the world as it is, but as it should be.
Where each garment can be fully traced back to its ethical source. Where each garment has a regenerative impact on the planet. Where each garment lasts for life (guaranteed).
And where some even include a sheep.
Where each garment can be fully traced back to its ethical source. Where each garment has a regenerative impact on the planet. Where each garment lasts for life (guaranteed).
And where some even include a sheep.

Every Sweater comes with its own sheep.
A sheep adoptee that lives on the same New Zealand farm the wool used to make the sweater came from. We will keep you up to date on how it’s doing, what it’s up to.
To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.
To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.
Softest,
Sustainablest
Merino Wool.
Sustainablest
Merino Wool.

Not all Merino Wool is created equal.
We hand-select supremely soft sheep fleeces from New Zealand farms that use regenerative farming methods, to ensure a positive planetary impact.
Our farms also conform to the highest animal-welfare standards worldwide. Because happy sheep means better wool. And ours is the best.
100% Unisex
Knitwear.
Knitwear.
Our Unisex Knitwear
The
Cardigan.
Cardigan.

Our Unisex Knitwear
The
Beanie.
Beanie.

Our Unisex Knitwear
The Light
Knit.
Knit.

A new way of
doing sustainable.
doing sustainable.
Our carbon-
negative
approach.
Read Article
negative
approach.
The world’s first carbon-negative fashion brand, and gorgeous too. Follow the heard."

The perfect
sweater. Cosy and conscientious."

The very latest in Eco-fashion. The ultimate proof of welfare in the supply chain."

It looks like a new standard in sustainability has been set."

As stylish and
elegant as they are ethical."

Our three
commitments.
commitments.
Our Commitment To You
Designed for
life guarantee.

Designed-for-
life Guarantee.
life Guarantee.
Our sweaters are designed and crafted to last – with a little bit of care, your sweater should remain a permanent part of your wardrobe for many years to come.
In order to give you extra comfort, each sweater is covered under a for-life guarantee for damages from normal wear and tear. For Life.
In order to give you extra comfort, each sweater is covered under a for-life guarantee for damages from normal wear and tear. For Life.
Our Tag Explained.
100%
transparent
& traceable.
transparent
& traceable.

Digitally trackable provenance.
Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem made from eco-friendly castor beans.
A tap of the phone reveals the unique story and the environmental impact of each sweater. From farm to front door. You can even use it to track your sheep.
A tap of the phone reveals the unique story and the environmental impact of each sweater. From farm to front door. You can even use it to track your sheep.
Our Commitment To The Planet
5% Revenue
10x Impact.
10x Impact.

5% of Revenue Committed to Biodiversity Projects.
We invest 5% of our revenue into biodiversity projects. Projects vetted by a team of climate-crisis experts. Projects that mitigate, at minimum, 10x the CO2 impact of each sweater. So you can wear knitwear that feels good and does good too.
Edition 01:
Reconnection.
Reconnection.


Edition 01: Reconnection
Designed by Alexander Lewis.
Antelope Canyon. Unisex.
Designed by Alexander Lewis.
Antelope Canyon. Unisex.
£210
100% of
Profits
Dedicated To
biodiversity
Projects.
Profits
Dedicated To
biodiversity
Projects.
Say Hi To
Sheepy
Wonder!
Sheepy
Wonder!

Our Partners (Human and Other).
We know our
farms, sheep
& Shepherds.
farms, sheep
& Shepherds.

About our Sheep Stations.
We carefully select the New Zealand sheep stations we source wool from, for their innovative approach to land management and animal welfare.
And together we are on a journey to show how farming can be done in a more humane and environmentally aware manner.
And together we are on a journey to show how farming can be done in a more humane and environmentally aware manner.
MINUS
2,485,840
KG CO2E
Why Sheep Inc.
A note from
our founders.
Read Article
our founders.
Join the fashion
revolution.
revolution.
We believe in a better
way of doing fashion.
Changing set ways will be a
challenge, but one we embrace.
And our eyes are on what comes
after and how to get there.
Never doubt that a small group
of us can change the world.
of us can change the world.