The Endless Tide Collection.

Four limited edition hoodie colours
inspired by the beach.
Leveraging the best of nature, science and humans to design products that have a naturally regenerative effect on our planet.
NOT JUST KNITWEAR.
A NEW FRONTIER IN FASHION.
002 THE LIGHT KNIT
ALL GENDER

Designed for all-season weightless wear.

Crafted from ultra-fine merino wool
Sourced from regenerative farms.
MATERIALS FROM
ELEVATED THROUGH
ENABLED BY
NATURE
SCIENCE
HUMANS
100% BIODEGRADABLE • 100% SOLAR-POWERED MANUFACTURING • WHOLEGARMENT® KNITTING TECHNOLOGY • DESIGNED TO WORK WITH NATURE. NOT AGAINST IT. • BLUESIGN© CERTIFIED • OEKOTEX® CERTIFIED • ETERNITY X-CARE® TREATED • 100% BIODEGRADABLE • 100% SOLAR-POWERED MANUFACTURING • WHOLEGARMENT® KNITTING TECHNOLOGY • DESIGNED TO WORK WITH NATURE. NOT AGAINST IT. • BLUESIGN© CERTIFIED • OEKOTEX® CERTIFIED • ETERNITY X-CARE® TREATED •
EXPLORE OUR BIOPHILIC KNITWEAR.
Each garment has been engineered and designed
for generational wear.
001 THE MEDIUM KNIT
ALL GENDER
001 THE MEDIUM KNIT
ALL GENDER
The original crewneck. Designed for generational wear. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in a links-links stitch in Eternity X-Care® yarn using Wholegarment® technology.
001 THE MEDIUM KNIT
ALL GENDER
002 THE LIGHT KNIT
ALL GENDER
002 THE LIGHT KNIT
ALL GENDER
Designed for all-season weightless wear. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in single ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.
002 THE LIGHT KNIT
ALL GENDER
003 THE V-NECK
ALL GENDER
003 THE V-NECK
ALL GENDER
The classic V with an innovative makeover. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in 4-ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.
003 THE V-NECK
ALL GENDER
001 THE MEDIUM KNIT /  002 THE LIGHT KNIT  /  003 THE V-NECK
004 THE CARDIGAN
ALL GENDER
004 THE CARDIGAN
ALL GENDER
The perfect lighter alternative to a jacket. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in 8-ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.
004 THE CARDIGAN
ALL GENDER
005 THE HOODIE
ALL GENDER
005 THE HOODIE
ALL GENDER
The first fully certified regenerative garment. Crafted from ultra-fine Merino wool sourced from regenerative farms, knitted in 2/48 Eternity X-Care® yarn with contrasting NFC tag.
005 THE HOODIE
ALL GENDER
A001 THE BEANIE
ALL GENDER
A001 THE BEANIE
ALL GENDER
The first carbon-negative beanie on earth. Available in zero-chemical eco-dye colours. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in Cashwool® yarn.
A001 THE BEANIE
ALL GENDER
004 THE CARDIGAN /  005 THE HOODIE /  A001 THE BEANIE
“The world’s first carbon-negative fashion brand and gorgeous too. Follow the herd.” “The perfect sweater. Cosy and conscientious.” “The very latest in eco-fashion. The ultimate proof of welfare in the supply chain.” “It looks like a new standard in sustainability has been set.” “As stylish and elegant as they are ethical.” 
NATURE. SCIENCE. HUMANS.
The three symbiotic dimensions
of Biophilic Design.
BIOPHILIC DESIGN.
BIOPHILIC DESIGN.
We believe in our collective responsibility to create products that work within safe, planetary boundaries. To that aim, we leverage the best of nature, science and humans, to create knitwear that leaves behind zero emissions, zero harm and zero waste.

We call this Biophilic Design.

Each piece of knitwear we create, naturally removes more CO2 from the atmosphere than its manufacturing produces. For the first naturally carbon negative footprint items in fashion. Without the need to offset. All independently calculated and verified by Carbon Footprint Ltd.
BIOPHILIC DESIGN.
BIOPHILIC DESIGN / INNOVATION BY SHEEP INC.
SHEEP INCLUDED.
SHEEP INCLUDED.
To bring you back in touch and aware of the story and impact behind the clothes we wear, each garment comes with its own trackable sheep. Your adoptive sheep is fully trackable through an RFID tag in its ear. And you will be kept up to date on its general life events. From its whereabouts, to when it’s been shorn, to when it’s had lambs. Through on farm sheep tracking technology. To see where your sheep is or access the provenance of your knitwear, simply tap the castor bean derived Ecopaxx® NFC tag in the hem with your phone.
SHEEP INCLUDED.
BIOPHILIC DESIGN /  SHEEP INCLUDED
CARBON NEGATIVE*.
INDEPENDENTLY VERIFIED.
CARBON NEGATIVE*.
INDEPENDENTLY VERIFIED.
Claims of green washing are (justifiably) rife. We submit all our research to independent experts to be fully audited and reviewed. Because trust is hard earned. And even harder to regain.

*Each garment has a negative CO2e impact as verified by Carbon Footprint Ltd.
CARBON NEGATIVE*.
INDEPENDENTLY VERIFIED.
ZERO EXCESS
MANUFACTURING.
ZERO EXCESS
MANUFACTURING.
Each piece of knitwear is hand-finished with a smit mark from factory offshoot yarn. Just like the smit marks farmers use to identify their sheep—ours ensure that each garment is unique. And ensures nothing goes to waste.
ZERO EXCESS
MANUFACTURING.
DIGITALLY TRACKABLE
PROVENANCE.
DIGITALLY TRACKABLE
PROVENANCE.
Each garment is 100% traceable and has a full breakdown of its impact. And to bring you back in touch and aware of the story and impact behind the clothes we wear, it also comes with its own trackable sheep. To remind you that every piece of clothing started somewhere. In our case, that’s New Zealand’s High Country.
DIGITALLY TRACKABLE
PROVENANCE.
CARBON NEGATIVE /  ZERO EXCESS /  TRACKABLE PROVENANCE
19.5µ REGENERATIVE
MERINO WOOL.
19.5µ REGENERATIVE
MERINO WOOL.
Clothing made from raw materials that work with nature. Not against it. The three New Zealand sheep stations providing fleeces, implement innovative land management techniques, including regenerative pastures and rotational grazing, that result in more carbon sequestration than their operations emit.
19.5µ REGENERATIVE
MERINO WOOL.
ETERNITY X-CARE®
TREATMENT.
ETERNITY X-CARE®
TREATMENT.
We spin our wool in Italy into 100% biodegradable 2/48 Eternity® Merino yarn. For yarn that feels softer than cashmere to the touch. With performance that regulates body temperature, keeps you fresh and is ultra-durable. To craft pieces designed to last for generations.
ETERNITY X-CARE®
TREATMENT.
WHOLEGARMENT®
TECHNOLOGY.
WHOLEGARMENT®
TECHNOLOGY.
Each garment is knitted using Japanese Wholegarment® technology. Realised in 3-dimensions without seams. SHIMA SEIKI’s design system and software allow for a zero excess manufacturing. Meaning no excess materials and knitting is needed to create fully realised products.
WHOLEGARMENT®
TECHNOLOGY.
19.5µ MERINO WOOL /  ETERNITY X-CARE® /  WHOLEGARMENT®
OUR FARMS.
OUR FARMS.
The Ross, Macdonald and Subtil families are the owners of Lake Hawea, Middlehurst and Omarama Station. Their passion for biodiversity and soil health has driven their stations to be at the forefront of the regenerative agriculture movement in New Zealand. With the Ross family at LHS having recently completed a multi-year research project to map the changing soil and vegetation profile of their entire 16,500 ha property. To ensure an accurate reading of their impact.
OUR FARMS.
5% IMPACT PROGRAM.
5% IMPACT PROGRAM.
We can’t solve the climate crisis without addressing both social and environmental dimensions. We must work on various synergic levels of action. We select projects across 3 areas: Nature, Science & Humans. Our Nature projects are focused on biodiversity efforts, our Science projects on material science R&D and our Humans projects on community and personal development activations. Want to become an Impact Program member and direct part of these funds to a project or cause you care about?
5% IMPACT PROGRAM.
CO2 SEQUESTERED TO DATE:
5,292,749 kg
OUR FARMS /  5% IMPACT PROGRAM
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.