The original crewneck. Designed for generational wear. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in a links-links stitch in Eternity X-Care® yarn using Wholegarment® technology.

Designed for all-season weightless wear. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in single ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.

The classic V with an innovative makeover. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in 4-ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.

The perfect lighter alternative to a jacket. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in 8-ply 2/48 Eternity X-Care® yarn using Wholegarment® technology.

The first fully certified regenerative garment. Crafted from ultra-fine Merino wool sourced from regenerative farms, knitted in 2/48 Eternity X-Care® yarn with contrasting NFC tag.

The first carbon-negative beanie on earth. Available in zero-chemical eco-dye colours. Crafted from ultra-fine Merino wool sourced from regenerative farms. Knitted in Cashwool® yarn.

We believe in our collective responsibility to create products that work within safe, planetary boundaries. To that aim, we leverage the best of nature, science and humans, to create knitwear that leaves behind zero emissions, zero harm and zero waste.

We call this Biophilic Design.

Each piece of knitwear we create, naturally removes more CO2 from the atmosphere than its manufacturing produces. For the first naturally carbon negative footprint items in fashion. Without the need to offset. All independently calculated and verified by Carbon Footprint Ltd.

To bring you back in touch and aware of the story and impact behind the clothes we wear, each garment comes with its own trackable sheep. Your adoptive sheep is fully trackable through an RFID tag in its ear. And you will be kept up to date on its general life events. From its whereabouts, to when it’s been shorn, to when it’s had lambs. Through on farm sheep tracking technology. To see where your sheep is or access the provenance of your knitwear, simply tap the castor bean derived Ecopaxx® NFC tag in the hem with your phone.

Claims of green washing are (justifiably) rife. We submit all our research to independent experts to be fully audited and reviewed. Because trust is hard earned. And even harder to regain.

*Each garment has a negative CO2e impact as verified by Carbon Footprint Ltd.

Each piece of knitwear is hand-finished with a smit mark from factory offshoot yarn. Just like the smit marks farmers use to identify their sheep—ours ensure that each garment is unique. And ensures nothing goes to waste.

Each garment is 100% traceable and has a full breakdown of its impact. And to bring you back in touch and aware of the story and impact behind the clothes we wear, it also comes with its own trackable sheep. To remind you that every piece of clothing started somewhere. In our case, that’s New Zealand’s High Country.

Clothing made from raw materials that work with nature. Not against it. The three New Zealand sheep stations providing fleeces, implement innovative land management techniques, including regenerative pastures and rotational grazing, that result in more carbon sequestration than their operations emit.

We spin our wool in Italy into 100% biodegradable 2/48 Eternity® Merino yarn. For yarn that feels softer than cashmere to the touch. With performance that regulates body temperature, keeps you fresh and is ultra-durable. To craft pieces designed to last for generations.

Each garment is knitted using Japanese Wholegarment® technology. Realised in 3-dimensions without seams. SHIMA SEIKI’s design system and software allow for a zero excess manufacturing. Meaning no excess materials and knitting is needed to create fully realised products.

The Ross, Macdonald and Subtil families are the owners of Lake Hawea, Middlehurst and Omarama Station. Their passion for biodiversity and soil health has driven their stations to be at the forefront of the regenerative agriculture movement in New Zealand. With the Ross family at LHS having recently completed a multi-year research project to map the changing soil and vegetation profile of their entire 16,500 ha property. To ensure an accurate reading of their impact.

To bring you back in touch and aware of the story and impact behind the clothes we wear, each garment comes with its own trackable sheep. Your adoptive sheep is fully trackable through an RFID tag in its ear. And you will be kept up to date on its general life events. From its whereabouts, to when it’s been shorn, to when it’s had lambs. Through on farm sheep tracking technology. To see where your sheep is or access the provenance of your knitwear, simply tap the castor bean derived Ecopaxx® NFC tag in the hem with your phone.