The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

64 Products
The Chunky Knit HoodieThe Chunky Knit Hoodie
The Chunky Knit Hoodie
-19.28KG
CO2E
The Chunky Knit Hoodie
+3
Raw White ⋅ New Zealand Wool
£0 £360
The Flow JoggerThe Flow Jogger
The Flow Jogger
-10.16KG
CO2E
The Flow Jogger
+3
Anthracite Black ⋅ New Zealand Wool
£220 £130
The Signature Merino HoodieThe Signature Merino Hoodie
The Signature Merino Hoodie
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Atlantic Blue ⋅ New Zealand Wool
£240
The Over ShirtThe Over Shirt
The Over Shirt
-13.06KG
CO2E
BACK IN STOCK
The Over Shirt
+7
Anthracite Black ⋅ New Zealand Wool
£270 £160
The Over ShirtThe Over Shirt
The Over Shirt
-13.06KG
CO2E
The Over Shirt
+7
Pacific Blue ⋅ New Zealand Wool
£270
The Ultra-Light T-ShirtThe Ultra-Light T-Shirt
The Ultra-Light T-Shirt
-0.36KG
CO2E
Sold Out
The Ultra-Light T-Shirt
+6
Anthracite Black ⋅ New Zealand Wool
£110 £90
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Lifetime Guarantee
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