You usually don’t hear much about Fashion Supply Chains. That’s because most of them are messy. Dirty. Problematic.

Not ours.

Supply Chains are complex. True.
Supply Chains are challenging. Also True.
Supply Chains are uninteresting. False.

In the next few weeks we will be taking you on a journey into our Supply Chain.

We will start in Portugal, where you will meet Francisco and learn about solar powered manufacturing and 3D, zero-waste knitting.

We will then move to Italy where we scour (clean) and spin our wool. This is where we apply our Eternity X-Care® yarn treatment. An innovation that allowed the creation of the first machine washable wool yarn, without the use of hazardous chemicals.

Finally, New Zealand. Beautiful. Wild. Lush. New Zealand. This is where the magic happens. Where the Ross, Macdonald and Middlehurst families work with Nature to create the highest quality Merino Wool (while using Regenerative Farming practices).

You usually don’t hear much about Fashion Supply Chains. That’s because most of them are messy. Dirty. Problematic.

Not ours.

Supply Chains are complex. True.
Supply Chains are challenging. Also True.
Supply Chains are uninteresting. False.

In the next few weeks we will be taking you on a journey into our Supply Chain.

We will start in Portugal, where you will meet Francisco and learn about solar powered manufacturing and 3D, zero-waste knitting.

We will then move to Italy where we scour (clean) and spin our wool. This is where we apply our Eternity X-Care® yarn treatment. An innovation that allowed the creation of the first machine washable wool yarn, without the use of hazardous chemicals.

Finally, New Zealand. Beautiful. Wild. Lush. New Zealand. This is where the magic happens. Where the Ross, Macdonald and Subtil families work with Nature to create the highest quality Merino Wool (while using Regenerative Farming practices).