The Soft Edit: Men’s

The most lived-in, leaned-on, chosen again and again.
Crafted in regenerative fibres, cut for clarity, resilience and seasonless wear.
Tried, tested, proven in rotation.

These are the pieces that rise to the top not through trend, but through trust.
Regenerative Merino. Regenerative Cotton.

Bestsellers shaped by endurance, not noise.

Collection Image
All Products
Collection Image
New In: The Winter Collection
Collection Image
The Black Sheep Edit
Collection Image
The Gifting Edit
Collection Image
Sweaters & Sweatshirts
Collection Image
Hoodies
Collection Image
Outerwear & Over Shirts
Collection Image
T-Shirts & Polos
Collection Image
Trousers & Swim Shorts
Collection Image
Accessories
⇆ Filters
+ Sort By: Suggested
Price (low to high)
Price (high to low)
Most Popular
Suggested
Newest
→ Shop Women
⇆ Filters
Filters Close Button
Filters Loading Animation
Colour
Grey Green Purple Pink Red Orange Blue Yellow Off White Brown Black Multicolour
Size
XS
S
M
L
XL
XXL
Style
Knitted Crewnecks
Knitted Hoodies
Sweatshirts
Sweatshirt Hoodies
Half & Full Zips
Zip Hoodies
Cardigans
High Necks
Jackets
Knitted Over Shirts
Knitted V-Necks
Knitted T-Shirts
Knitted Polos
Knitted Vests
Knitted Trousers
Knitted Skirts
Merino Swim Shorts
Beanies
Scarves & Wraps
Weight
Lightweight
Midweight
Heavyweight
Apply Filter
Clear All
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+6
Tasman Blue ⋅ New Zealand Wool
£270 £190
The Half Zip Emerald Green Image The Half Zip Emerald Green Image
The Half Zip Emerald Green Image
-6.41KG
CO2E
The Half Zip
+7
Emerald Green ⋅ New Zealand Wool
£220 £165
The Crewneck Light Pacific Blue Image The Crewneck Light Pacific Blue Image
The Crewneck Light Pacific Blue Image
-2.97KG
CO2E
The Crewneck Light
+7
Pacific Blue ⋅ New Zealand Wool
£170 £130
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+6
Anthracite Black ⋅ New Zealand Wool
£270 £190
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
+7
Pacific Blue ⋅ New Zealand Wool
£220 £165
The Merino Swim Shorts Green Tropic Image The Merino Swim Shorts Green Tropic Image
The Merino Swim Shorts Green Tropic Image
New In
The Merino Swim Shorts
+7
Green Tropic ⋅ Reda Active Merino
£210
The Crewneck Light Konini Burgundy Image The Crewneck Light Konini Burgundy Image
The Crewneck Light Konini Burgundy Image
-2.97KG
CO2E
The Crewneck Light
+7
Konini Burgundy ⋅ New Zealand Wool
£170 £130
The Fibregen Sweatshirt Cloud Ash Image The Fibregen Sweatshirt Cloud Ash Image
The Fibregen Sweatshirt Cloud Ash Image
The Fibregen Sweatshirt
+4
Cloud Ash ⋅ Regen Cotton & Wool
£150
The Knitted Hoodie Bottle Green Image The Knitted Hoodie Bottle Green Image
The Knitted Hoodie Bottle Green Image
-11.97KG
CO2E
The Knitted Hoodie
+8
Bottle Green ⋅ New Zealand Wool
£250 £175
The Fibregen Sweatshirt Lavender Haze Image The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt
+4
Lavender Haze ⋅ Regen Cotton & Wool
£150
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+9
Almond White ⋅ New Zealand Wool
£110
The Sheepscape Cardigan Emerald Green Image The Sheepscape Cardigan Emerald Green Image
The Sheepscape Cardigan Emerald Green Image
-12.61KG
CO2E
The Sheepscape Cardigan
+1
Emerald Green ⋅ New Zealand Wool
£290
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges