The Soft Edit: Men’s

The most lived-in, leaned-on, chosen again and again.
Crafted in regenerative fibres, cut for clarity, resilience and seasonless wear.
Tried, tested, proven in rotation.

These are the pieces that rise to the top not through trend, but through trust.
Regenerative Merino. Regenerative Cotton.

Bestsellers shaped by endurance, not noise.

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The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
+2
Pacific Blue ⋅ New Zealand Wool
£170 £120
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+5
Anthracite Black ⋅ New Zealand Wool
£270 £160
The Ultra-Light Hoodie Lupin Lilac Image The Ultra-Light Hoodie Lupin Lilac Image
The Ultra-Light Hoodie Lupin Lilac Image
-1.95KG
CO2E
The Ultra-Light Hoodie
+2
Lupin Lilac ⋅ New Zealand Wool
£170 £120
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+5
Tasman Blue ⋅ New Zealand Wool
£270 £160
The Knitted Hoodie Anthracite Black Image The Knitted Hoodie Anthracite Black Image
The Knitted Hoodie Anthracite Black Image
-11.97KG
CO2E
The Knitted Hoodie
+7
Anthracite Black ⋅ New Zealand Wool
£250 £150
The Knitted Hoodie Candyfloss Pink Image The Knitted Hoodie Candyfloss Pink Image
The Knitted Hoodie Candyfloss Pink Image
-11.97KG
CO2E
The Knitted Hoodie
+7
Candyfloss Pink ⋅ New Zealand Wool
£250 £150
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Almond White ⋅ New Zealand Wool
£110
The Fibregen Sweatshirt Lavender Haze Image The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt
+4
Lavender Haze ⋅ Regen Cotton & Wool
£150
The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Pacific Blue ⋅ New Zealand Wool
£110
The Over Shirt Moon Grey Image The Over Shirt Moon Grey Image
The Over Shirt Moon Grey Image
-13.06KG
CO2E
The Over Shirt
+5
Moon Grey ⋅ New Zealand Wool
£270
The Merino Swim Shorts Midnight Reef Image The Merino Swim Shorts Midnight Reef Image
The Merino Swim Shorts Midnight Reef Image
The Merino Swim Shorts
+7
Midnight Reef ⋅ Reda Active Merino
£210 £135
The Ultra-Light Hoodie Moss Green Image The Ultra-Light Hoodie Moss Green Image
The Ultra-Light Hoodie Moss Green Image
-1.95KG
CO2E
The Ultra-Light Hoodie
+2
Moss Green ⋅ New Zealand Wool
£170 £120
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Lifetime Guarantee
All our knits are guaranteed for life
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Duties and Taxes included
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