The Soft Edit: Men’s

The most lived-in, leaned-on, chosen again and again.
Crafted in regenerative fibres, cut for clarity, resilience and seasonless wear.
Tried, tested, proven in rotation.

These are the pieces that rise to the top not through trend, but through trust.
Regenerative Merino. Regenerative Cotton.

Bestsellers shaped by endurance, not noise.

Collection Image
All Products
Collection Image
New In: The Autumn Collection
Collection Image
Sweaters & Sweatshirts
Collection Image
Hoodies
Collection Image
Outerwear & Over Shirts
Collection Image
T-Shirts & Polos
Collection Image
Trousers & Swim Shorts
Collection Image
Accessories
Collection Image
Archive Sale
⇆ Filters
+ Sort By: Suggested
Price (low to high)
Price (high to low)
Most Popular
Suggested
Newest
→ Shop Women
⇆ Filters
Filters Close Button
Filters Loading Animation
Colour
Grey Green Purple Pink Red Orange Blue Yellow Off White Brown Black Multicolour
Size
XS
S
M
L
XL
XXL
Style
Knitted Crewnecks
Knitted Hoodies
Sweatshirts
Sweatshirt Hoodies
Half Zips
Zip Hoodies
Cardigans
High Necks
Jackets
Knitted Over Shirts
Knitted T-Shirts
Knitted Polos
Knitted Vests
Knitted Trousers
Knitted Skirts
Merino Swim Shorts
Beanies
Scarves & Wraps
Weight
Lightweight
Midweight
Heavyweight
Apply Filter
Clear All
The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Pacific Blue ⋅ New Zealand Wool
£170
The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue ⋅ New Zealand Wool
£110
Poster Image
The Fibregen Hoodie Storm Blue Image The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie
Storm Blue ⋅ Regen Cotton & Wool
£180
The Fibregen Sweatshirt Cloud Ash Image The Fibregen Sweatshirt Cloud Ash Image
The Fibregen Sweatshirt Cloud Ash Image
The Fibregen Sweatshirt
Cloud Ash ⋅ Regen Cotton & Wool
£150
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Almond White ⋅ New Zealand Wool
£110
The Sheepscape Cardigan Emerald Green Image The Sheepscape Cardigan Emerald Green Image
The Sheepscape Cardigan Emerald Green Image
-12.61KG
CO2E
The Sheepscape Cardigan
Emerald Green ⋅ New Zealand Wool
£290
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black ⋅ New Zealand Wool
£270
The Ultra-Light Hoodie Lupin Lilac Image The Ultra-Light Hoodie Lupin Lilac Image
The Ultra-Light Hoodie Lupin Lilac Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Lupin Lilac ⋅ New Zealand Wool
£170
Poster Image
The Over Shirt Tomato Red Image The Over Shirt Tomato Red Image
The Over Shirt Tomato Red Image
-13.06KG
CO2E
The Over Shirt
Tomato Red ⋅ New Zealand Wool
£270
The Half Zip Emerald Green Image The Half Zip Emerald Green Image
The Half Zip Emerald Green Image
-6.41KG
CO2E
The Half Zip
Emerald Green ⋅ New Zealand Wool
£220
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges