01:
Our Three Sheep Stations.
We source our wool and adopt sheep from 3 farms. Each of the three has been selected for their innovative approach to farming, animal welfare and land management. They, like us, want to ensure their business leaves a positive impact on the planet.

Each farm is independently audited by our partners ZQ Merino, to ensure they maintain the stringent standards we set. And to make sure your sheep adoptee maintains a comfortable and happy place to call home.
Lake Hawea Station
Lake Hawea Station (LHS) is a spectacular 6505 Hectare property in New Zealand’s premier High Country, situated in the Queenstown Lakes District.

LHS aims to develop a new approach to farming that puts the ecosystem first. With this aim, LHS has an ambitious sustainable vision – setting goals to protect and enhance their waterways, conserve and restore biodiversity and introduce regenerative farming practices. They are also introducing a range of renewable energy sources from solar and hydro; and are looking to eliminate fossil fuel powered vehicles over the whole property where possible.

LHS have created a carbon budget that proves them carbon neutral and have an aligned ambition to, over time, naturally match Sheep Inc.’s ten times carbon negative position.
Middlehurst Station
Middlehurst Station is a beautiful, biodiverse sheep Station covering 16,550 hectares in the Upper Awatere Valley on New Zealand’s South Island.

Middlehurst’s owners, Willie and Susan Macdonald, moved in with their four kids over 20 years ago. It’s the ideal place to raise a family. And their Merino sheep. All 11,000 of them. Of which one could be your future adoptee.

Middlehurst Station extends right to the top of the rugged Inland Kaikoura mountain range. And the rich biodiverse property ranges in altitude from 550 meters to 2,500 meters. The homestead, where the Macdonald’s live, sits at 800 meters. The diverse country has perfect conditions for the sheep to grow fleeces with the unique strand of wool fibre used in our sweaters. One that is supremely soft, durable and thermoregulating.
Omarama Station
Experience a genuine New Zealand farmstay in luxurious comfort at Omarama Station, a 12,000 hectare High Country property in the Mackenzie Country.

Richard and Annabelle Subtil farm merino sheep and beef on this iconic property and enjoy hosting guests in their recently renovated classic homestead and stream-side stone hut .

Omarama, (the Maori term for ‘Place of Light’) has an extremely dry, sunny climate with a unique landscape and is an ideal stopping off point between Christchurch, Mt Cook and the southern resort towns of Wanaka and Queenstown.
02:
Animal Welfare.
All our Farmers are dedicated to achieving the highest animal welfare standards worldwide. And they must comply with the stringent “Five Freedoms” set by us and our partners ZQ Merino (see details below). This means our sheep graze on pastures in free range, extensive farming conditions in the high-country hills of New Zealand and are not subjected to mulesing (a distressing practice still performed in most sheep farms worldwide). Shearing is also tightly supervised to ensure minimal distress to the animal.

This means that the sheep are humanely treated, well fed, and free to live natural and healthy lives.
The Five Essential Sheep Freedoms.
Free from hunger
& thirst.
Free from thirst & hunger.
All sheep must be able to forage as they please. Well-fed sheep with good nutrition are better able to cope with natural stress, like extreme weather. All our growers manage their farms to ensure their sheep always have access to clean water and adequate nutrition.
Free to live naturally.
Free to live naturally.
All our sheep are free range. Meaning they are free to roam in vast open pastures, with typically more than an acre of space each (although they prefer to roam with their mates!) With so much land available and a hands-off approach, they’re free to act naturally, and display normal patterns of behaviour.
Free from discomfort.
Free from discomfort.
Over the years, our breed of Merino sheep have evolved in environments with extremes of heat and cold. Meaning they’re able to survive and thrive in varying conditions, largely on account of their fleece (which is also what makes our sweaters uniquely thermo-regulating). However, to give them a helping hand, our growers protect sheep from distress and ensure they have adequate shade and shelter available at all times.
Free from distress.
Free from distress.
Our growers must handle and manage their sheep to avoid any unnecessary stress and pain. That’s why mulesing – a painful on-farm procedure traditionally used to prevent flystrike disease - is NOT permitted on our farms. Farm facilities are also maintained to ensure they don’t pose a risk of injury. Safety first, always.
Free from disease.
Free from disease.
To minimise stress or discomfort, our growers regularly monitor their flock to prevent disease, illness and to rapidly diagnose animal health issues. A lot of our growers come from sheep farming families, where stockmanship knowledge is developed and passed on over generations of farming.
03:
Our Shared Commitment to the Environment.
Our growers are naturally passionate about the landscape that they call home. And each sheep station has created a Land Environmental Plan to manage the impacts of their property. Part of their commitment to the environment is implementing regenerative farming methods. A cutting-edge land management system that maximises carbon sequestration.

All our growers also have their own pet biodiversity projects. From planting native trees to protecting a native species. And each sweater purchase contributes to biodiversity projects on the farm your sheep adoptee calls home.
Knitwear to Save
Some World.
Our Unisex Knitwear
The Light
Knit.
Our Unisex Knitwear
Edition 01: Reconnection
Our Unisex Knitwear
The Medium
Knit.
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.