Privacy policy

Sheep Included Limited (that’s us!) is the controller and responsible for your personal data. You will see us referred to as various things in this policy e.g. "Sheep", "we", "us" or "our".

 

If you have any questions about this privacy policy or our privacy practices, please contact us in the following ways:

Full name of legal entity: Sheep Included Ltd.

Email address: legal@sheepinc.com

If you’re unhappy about anything to do with this policy or your data, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). However, we’d love it if you could give us a heads up before you approach the ICO. We’ll do all we can to help set things right. 

 

Data protection is a hot topic so we keep this policy under regular review. The version you’re currently reading was last updated on 1^st October 2019. Want to see what it used to say? Drop us an email and we can send you any of the historic versions.

It is important that the personal data we hold about you is accurate and current. So, if you don’t mind, can you please let us know if your personal data changes during our relationship with you?

 

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We don’t control these third-party websites and so aren’t responsible for their privacy statements (sorry!). Therefore, if you do leave us for someone else ☹, we encourage you to read their privacy policy.

 

• The data we collect about you

You’ll hear the words ‘personal data’ or ‘personal information’ thrown around a bit in this policy so it makes sense that you understand what we mean.  Essentially, we’re talking about any information regarding an individual from which that person can be identified. This doesn’t include data where the identity of a person has been removed.

 

We may collect, use, store and transfer different kinds of personal data about you. We have separated this out into the categories below:

 

• Identity Data includes first name, last name, username or similar identifier and title.
  
  
• Contact Data includes billing address, delivery address, email address and telephone numbers.
  
  
• Financial Data includes payment card details.
  
  
• Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us.
  
  
• Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
  
  
• Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.
   
• Usage Data includes information about how you use our website, products and services.
  
  
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

• Our "Time Capsule" feature within the “Connected Dot” will also collect information like the date of garment wears, optional user-uploaded images, optional location data, optional user-added notes. Data collected through the "Time Capsule" is accessible only to logged-in users and is not shared with other users or third parties. All data collection and processing activities through the "Time Capsule" comply with applicable data protection laws, including GDPR. Your consent will be sought for the collection of additional data through the "Time Capsule." You have control over your data and can delete or manage it as you wish.

 

We also collect, use and share ‘Aggregated Data’ which doesn’t fit neatly into the categories above. Aggregated Data might be derived from your personal data but is not considered personal data by the bigwigs of the data protection world. That’s because this data will not directly or indirectly reveal your identity. You’ll be like the 007 of the internet. To give you an example of how this works: we may aggregate your Usage Data to calculate the percentage of our lovely visitors accessing a specific feature on the website or to work out which corner of the globe you’re checking in from.

Never fear. If we do combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we assure you that we’ll treat it as personal data.

We do not collect any Special categories of Personal Data about you. ‘Special’ categories of personal data include details of your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. We don’t care who or what you believe in. So long as you love sheep, have a taste for beautifully made clothing and want to personally save the world, come on in. Oh and we also don’t collect any information about criminal convictions and offences. Phew!

Your consent will be sought for the collection of additional data through the "Time Capsule." You have control over your data and can delete or manage it as you wish.

Sometimes we might need to collect personal data by law, or under the terms of a contract we have with you. If you fail to provide that data when we ask you, we may not be able to perform the contract we have or are trying to enter into with you. That would be rubbish for both of us and might mean we can’t send you your sweater. We’ll always let you know if we don’t have enough data or we are having to cancel the contract but it still won’t stop us feeling sad.

 

• How is your personal data collected?

We use different methods to collect data from and about you including through:

• Direct interactions. You may give us your Identity, Contact and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
  
  
• order our products;
  
  
• create an account on our website;
  
  
• register your sweater;
  
  
• subscribe to our email list;
  
  
• request marketing to be sent to you;
  
  
• enter a competition, promotion or survey; or
  
  
• give us feedback or contact us.
  
  
• Automated technologies or interactions. As you interact with our website, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies. Please see our cookie policy for further details.
  
  
• Third parties or publicly available sources. We will receive personal data about you from various third parties as set out below:
  
  
• Technical Data from the following parties:
  
  

1. analytics providers such as Google or Facebook based outside the EU;
2. advertising networks such as Google or Facebook based outside the EU; and
3. search information providers such as Google based outside the EU.
   
   

• Contact, Financial and Transaction Data from providers of technical, payment and delivery services such as Stripe based outside the EU.

 

• How we use your personal data
  
  

As good honest citizens of the world, we will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• Where we need to perform the contract we are about to enter into or have entered into with you.
  
  
• Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests. If you want more details of what this means, see the Glossary section below.
  
  
• Where we need to comply with a legal obligation.
  

 

Generally, we do not rely on consent as a legal basis for processing your personal data although we will get your consent before sending third party direct marketing communications to you via email. If you do consent, don’t worry, you’re not stuck with us forever. You have the right to withdraw consent to marketing at any time by contacting us. If you do, we will wave you off into the sunset with a tear in our eye but wishing you the best.