The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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New In: The Autumn Collection
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The Knitted Hoodie Almond White Image The Knitted Hoodie Almond White Image
The Knitted Hoodie Almond White Image
-11.97KG
CO2E
The Knitted Hoodie
Almond White ⋅ New Zealand Wool
£250
The Flow Trousers Fawn Brown Image The Flow Trousers Fawn Brown Image
The Flow Trousers Fawn Brown Image
-6.81KG
CO2E
New In
The Flow Trousers
Fawn Brown ⋅ New Zealand Wool
£230
The Knitted Zip Hoodie Almond White Image The Knitted Zip Hoodie Almond White Image
The Knitted Zip Hoodie Almond White Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Almond White ⋅ New Zealand Wool
£270
The Flow Trousers Almond White Image The Flow Trousers Almond White Image
The Flow Trousers Almond White Image
-6.81KG
CO2E
The Flow Trousers
Almond White ⋅ New Zealand Wool
£230
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Almond White ⋅ New Zealand Wool
£110
The Woolshed Hoodie Raw White Image The Woolshed Hoodie Raw White Image
The Woolshed Hoodie Raw White Image
-19.28KG
CO2E
The Woolshed Hoodie
Raw White ⋅ New Zealand Wool
£360
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