The Icon Collection

THE ICON COLLECTION: ENDURING CLASSICS, REIMAGINED

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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The Autumn Collection
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New In
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Hoodies
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Crewnecks
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Half Zips
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Jackets
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Cardigans
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T-Shirts & Polos
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High Necks
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V-Necks
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Swim Shorts
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Accessories
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The Ultra-Light T-Shirt
The Knitted T-Shirt
The Hoodie 2.0
The Zip Hoodie 2.0
The Long Sleeve Knitted Polo
The Pique Polo
The Knitted Polo Shirt
The Half Zip
The Knitted Bomber
The Cardigan 2.0
The Patchwork Cardigan
The Sheepscape Cardigan
The Checkmate Cardigan
The Crewneck 2.0
The Crewneck Light
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The Sheepscape Crewneck
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The Merino Swim Shorts
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The V-Neck Light
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The Reversible Scarf
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The Crewneck 2.0 Konini Burgundy Image
-8.74KG
CO2E
Fresh Arrival
The Crewneck 2.0
Konini Burgundy
£240
The Crewneck 2.0 Konini Burgundy Image
The Crewneck Light Konini Burgundy Image
-1.74KG
CO2E
The Crewneck Light
Konini Burgundy
£190
The Crewneck Light Konini Burgundy Image
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Lifetime Guarantee
All our knits are guaranteed for life
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