The Icon Collection

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THE ICON COLLECTION: ENDURING CLASSICS, REIMAGINED

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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Style
The Hoodie 2.0
The Zip Hoodie 2.0
The Chunky Hoodie 2.0
The Crewneck 2.0
The Stripe Crewneck
The Shepherd's Knit
The Flock Crewneck
The Sheepscape Crewneck
The Half Zip
The Cable Knit
The Knitted Bomber
The Patchwork Bomber
The Ultra-Light T-Shirt
The Knitted T-Shirt
The Long Sleeve Knitted Polo
The High Neck 2.0
The Mountain High Neck
The Mock Neck
The Deconstructed Fair Isle
The Diamond Fair Isle
The Cardigan 2.0
The Mountain Cardigan
The Sheepscape Cardigan
The Patchwork Cardigan
The Checkmate Cardigan
The Pique Polo
The Knitted Polo Shirt
The Merino Swim Shorts
The Crewneck Light
The V-Neck
The V-Neck Light
The Beanie
The Beanie 2.0
The Bobble Beanie
The Reversible Beanie
The Scarcity Scarf
The Colour Block Scarf
The Tassel Scarf
The Mountain Scarf
The Reversible Scarf
The Scarf
The Patchwork Wrap
The Wrap
The Hoodie
The Zip Hoodie
The Crewneck
The Cardigan
The T-Shirt
The High Neck
The Planet Positive Crewneck
Weight
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The Hoodie 2.0 Tasman Blue Image
-11.97KG
CO2E
The Hoodie 2.0
Tasman Blue
£250
The Hoodie 2.0 Tasman Blue Image
The Chunky Hoodie Atlantic Blue Image
-19.28KG
CO2E
Fresh Arrival
The Chunky Hoodie
Atlantic Blue
£290
The Chunky Hoodie Atlantic Blue Image
The Cardigan 2.0 Atlantic Blue Image
-16.17KG
CO2E
The Cardigan 2.0
Atlantic Blue
£290
The Cardigan 2.0 Atlantic Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue
£220
The Half Zip Pacific Blue Image
ONE FOR YOU. ONE ON US. NONE FOR WASTE.
ONE FOR YOU. ONE ON US. NONE FOR WASTE.
Place your order and receive a free, limited-edition scarf made from our carefully collected, leftover Merino yarns. Why? Because even the yarns left in the shadows deserve their moment. *Offer valid until 2 Dec. The Scarcity Scarf is auto-added to your basket when the minimum order threshold is met (amount varies by region/currency and may not be available in all regions). Each piece comes in a surprise colour.
The Crewneck 2.0 Pacific Blue Image
-8.74KG
CO2E
Fresh Arrival
The Crewneck 2.0
Pacific Blue
£240
The Crewneck 2.0 Pacific Blue Image
The V-Neck Atlantic Blue Image
-6.34KG
CO2E
The V-Neck
Atlantic Blue
£220
The V-Neck Atlantic Blue Image
The Zip Hoodie 2.0 Tasman Blue Image
-15.52KG
CO2E
The Zip Hoodie 2.0
Tasman Blue
£270
The Zip Hoodie 2.0 Tasman Blue Image
The Zip Hoodie 2.0 Baltic Blue Image
-15.52KG
CO2E
Fresh Arrival
The Zip Hoodie 2.0
Baltic Blue
£270
The Zip Hoodie 2.0 Baltic Blue Image
THE RADICAL FARMING FUND: GIVING BACK
THE RADICAL FARMING FUND: GIVING BACK
Our farmers have more on their minds than sheep. Each Sheep Station runs projects that regenerate the land and protect the idigenous creatures who live on it. We invest 3% of our revenue into these radical projects, which are selected with the help of ZQ’s Regenerative Index (ZQRX).
The High Neck 2.0 Atlantic Blue Image
-19.91KG
CO2E
Fresh Arrival
The High Neck 2.0
Atlantic Blue
£280
The High Neck 2.0 Atlantic Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue
£110
The Ultra-Light T-Shirt Pacific Blue Image
Free Shipping
Free Shipping
On all orders over £100
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Free Returns
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges