The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

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New In: The Autumn Collection
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The Ultra-Light T-Shirt Anthracite Black Image The Ultra-Light T-Shirt Anthracite Black Image
The Ultra-Light T-Shirt Anthracite Black Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Anthracite Black ⋅ New Zealand Wool
£110
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
Anthracite Black ⋅ New Zealand Wool
£270
The Half Zip Anthracite Black Image The Half Zip Anthracite Black Image
The Half Zip Anthracite Black Image
-6.41KG
CO2E
The Half Zip
Anthracite Black ⋅ New Zealand Wool
£220
The Original Crewneck Anthracite Black Image The Original Crewneck Anthracite Black Image
The Original Crewneck Anthracite Black Image
-8.74KG
CO2E
The Original Crewneck
Anthracite Black ⋅ New Zealand Wool
£220
The Over Shirt Anthracite Black Image The Over Shirt Anthracite Black Image
The Over Shirt Anthracite Black Image
-13.06KG
CO2E
The Over Shirt
Anthracite Black ⋅ New Zealand Wool
£270
The Flow Trousers Anthracite Black Image The Flow Trousers Anthracite Black Image
The Flow Trousers Anthracite Black Image
-6.81KG
CO2E
The Flow Trousers
Anthracite Black ⋅ New Zealand Wool
£230
The Knitted Hoodie Anthracite Black Image The Knitted Hoodie Anthracite Black Image
The Knitted Hoodie Anthracite Black Image
-11.97KG
CO2E
The Knitted Hoodie
Anthracite Black ⋅ New Zealand Wool
£250
The Woolshed Hoodie Anthracite Black Image The Woolshed Hoodie Anthracite Black Image
The Woolshed Hoodie Anthracite Black Image
-19.28KG
CO2E
The Woolshed Hoodie
Anthracite Black ⋅ New Zealand Wool
£360
The Ultra-Light Hoodie Anthracite Black Image The Ultra-Light Hoodie Anthracite Black Image
The Ultra-Light Hoodie Anthracite Black Image
-1.95KG
CO2E
The Ultra-Light Hoodie
Anthracite Black ⋅ New Zealand Wool
£170
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Lifetime Guarantee
All our knits are guaranteed for life
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