The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

27 Products
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Reset All Show Results: 27
The Signature Merino Hoodie Atlantic Blue Image The Signature Merino Hoodie Atlantic Blue Image
The Signature Merino Hoodie Atlantic Blue Image
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Atlantic Blue ⋅ New Zealand Wool
£240
The Ultra-Light T-Shirt Anthracite Black Image The Ultra-Light T-Shirt Anthracite Black Image
The Ultra-Light T-Shirt Anthracite Black Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Anthracite Black ⋅ New Zealand Wool
£110
The Knitted Quarter Zip Jumper Pacific Blue Image The Knitted Quarter Zip Jumper Pacific Blue Image
The Knitted Quarter Zip Jumper Pacific Blue Image
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Pacific Blue ⋅ New Zealand Wool
£230
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+5
Almond White ⋅ New Zealand Wool
£110
The Signature Merino Zip Hoodie Royal Purple Image The Signature Merino Zip Hoodie Royal Purple Image
The Signature Merino Zip Hoodie Royal Purple Image
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Royal Purple ⋅ New Zealand Wool
£270
The Signature Merino Hoodie Bottle Green Image The Signature Merino Hoodie Bottle Green Image
The Signature Merino Hoodie Bottle Green Image
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Bottle Green ⋅ New Zealand Wool
£240
The Flow Trousers Anthracite Black Image The Flow Trousers Anthracite Black Image
The Flow Trousers Anthracite Black Image
-6.81KG
CO2E
The Flow Trousers
+6
Anthracite Black ⋅ New Zealand Wool
£230
The Signature Merino Zip Hoodie Atlantic Blue Image The Signature Merino Zip Hoodie Atlantic Blue Image
The Signature Merino Zip Hoodie Atlantic Blue Image
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Atlantic Blue ⋅ New Zealand Wool
£270
Poster Image
The Knitted Quarter Zip Jumper Burnt Orange Image The Knitted Quarter Zip Jumper Burnt Orange Image
The Knitted Quarter Zip Jumper Burnt Orange Image
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Burnt Orange ⋅ New Zealand Wool
£230
The Original Crewneck Jumper Lupin Lilac Image The Original Crewneck Jumper Lupin Lilac Image
The Original Crewneck Jumper Lupin Lilac Image
-11.19KG
CO2E
New In
The Original Crewneck Jumper
+4
Lupin Lilac ⋅ New Zealand Wool
£220
The Flow Trousers Raw White Image The Flow Trousers Raw White Image
The Flow Trousers Raw White Image
-6.81KG
CO2E
New In
The Flow Trousers
+6
Raw White ⋅ New Zealand Wool
£230
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