New Threads: Men’s

The latest arrivals, born from nature not noise.
Knitwear in regenerative Merino wool, spun from soil not oil,
and organic cotton blends with intelligence woven in.

The softest thing to come from a sheep. Ever.
And smart enough to keep its shape.

Durability designed into the details, with impact carried lightly in every natural fibre.
Start with nature. Then obsess over everything else.
Because true luxury clothing doesn’t shout. It lasts.

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The Stripe Crewneck Royal Purple Image The Stripe Crewneck Royal Purple Image
The Stripe Crewneck Royal Purple Image
-11.19KG
CO2E
New In
The Stripe Crewneck
+2
Royal Purple ⋅ New Zealand Wool
£270
The Original Crewneck Lupin Lilac Image The Original Crewneck Lupin Lilac Image
The Original Crewneck Lupin Lilac Image
-11.19KG
CO2E
New In
The Original Crewneck
+4
Lupin Lilac ⋅ New Zealand Wool
£220
The Smit Mark Cardigan Royal Purple Image The Smit Mark Cardigan Royal Purple Image
The Smit Mark Cardigan Royal Purple Image
-21.72KG
CO2E
New In
The Smit Mark Cardigan
+0
Royal Purple ⋅ New Zealand Wool
£390
The Silhouette Crewneck Royal Purple Image The Silhouette Crewneck Royal Purple Image
The Silhouette Crewneck Royal Purple Image
-11.19KG
CO2E
New In
The Silhouette Crewneck
+1
Royal Purple ⋅ New Zealand Wool
£250
The Soft-Knit High Neck Royal Purple Image The Soft-Knit High Neck Royal Purple Image
The Soft-Knit High Neck Royal Purple Image
-15.75KG
CO2E
New In
The Soft-Knit High Neck
+2
Royal Purple ⋅ New Zealand Wool
£310
The Iconic Beanie Royal Purple Image The Iconic Beanie Royal Purple Image
The Iconic Beanie Royal Purple Image
-2.69KG
CO2E
New In
The Iconic Beanie
+6
Royal Purple ⋅ New Zealand Wool
£80
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