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Men's New In

The latest arrivals, born from nature not noise.
Knitwear in regenerative Merino wool, spun from soil not oil,
and organic cotton blends with intelligence woven in.

The softest thing to come from a sheep. Ever.
And smart enough to keep its shape.

Durability designed into the details, with impact carried lightly in every natural fibre.
Start with nature. Then obsess over everything else.
Because true luxury clothing doesn’t shout. It lasts.

All Products
The Summer Sale
New In
Sweaters & Sweatshirts
Hoodies
Outerwear & Over Shirts
T-Shirts & Polos
Trousers & Swim Shorts
Accessories
Shop Women →
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Shorts & Swim → Cover Image
Shorts & Swim →

New silhouettes added with intent. Fluid lines and considered construction, designed to integrate seamlessly into the wider collection.

T-Shirts → Cover Image
T-Shirts →

Lightweight knits designed as a collection. Subtle texture, controlled fit and a focus on how they wear over time.

Hoodies → Cover Image
Hoodies →

Comfort, revisited. New hoodies introduced with sharper fits, cleaner lines and natural fibres chosen for how they wear, not just how they feel.

69 Products
The Merino Pull-On Swim ShortThe Merino Pull-On Swim Short
The Merino Pull-On Swim Short
New In
The Merino Pull-On Swim Short
+2
Pacific Blue ⋅ Reda Active Merino
£210
The Fine Knit T-ShirtThe Fine Knit T-Shirt
The Fine Knit T-Shirt
-0.36KG
CO2E
New In
The Fine Knit T-Shirt
+6
Lupin Lilac ⋅ New Zealand Wool
£120
PLP CARD - NEW IN - MEN 1
The Merino Pull-On Swim ShortThe Merino Pull-On Swim Short
The Merino Pull-On Swim Short
New In
The Merino Pull-On Swim Short
+2
Bottle Green ⋅ Reda Active Merino
£210
The Fine Knit T-ShirtThe Fine Knit T-Shirt
The Fine Knit T-Shirt
-0.36KG
CO2E
New In
The Fine Knit T-Shirt
+6
Poppy Red ⋅ New Zealand Wool
£120
The Fine Knit HoodieThe Fine Knit Hoodie
The Fine Knit Hoodie
-1.95KG
CO2E
New In
The Fine Knit Hoodie
+4
Cobalt Blue ⋅ New Zealand Wool
£190
The Sheepscape HoodieThe Sheepscape Hoodie
The Sheepscape Hoodie
-21.3KG
CO2E
New In
The Sheepscape Hoodie
+1
Multi ⋅ New Zealand Wool
£380
The Fine Knit HoodieThe Fine Knit Hoodie
The Fine Knit Hoodie
-1.95KG
CO2E
New In
The Fine Knit Hoodie
+4
Poppy Red ⋅ New Zealand Wool
£190
The Merino Pull-On Swim ShortThe Merino Pull-On Swim Short
The Merino Pull-On Swim Short
New In
The Merino Pull-On Swim Short
+2
Burnt Orange ⋅ Reda Active Merino
£210
The Fine Knit T-ShirtThe Fine Knit T-Shirt
The Fine Knit T-Shirt
-0.36KG
CO2E
New In
The Fine Knit T-Shirt
+6
Cobalt Blue ⋅ New Zealand Wool
£120
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Free Shipping
On all orders over £100
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Free Returns
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Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges