The Icon Collection

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

30 Products
⇆ Filters & Sort [1]
Filters & Sort
Close filters
Loading
Sort By
Suggested
Newest
Price, High to Low
Price, Low to High
Most Popular
Size
XS
S
M
L
XL
XXL
Style
Knitted Crewnecks
Knitted Hoodies
Sweatshirts
Sweatshirt Hoodies
Half & Full Zips
Zip Hoodies
Cardigans
High Necks
Outerwear
Knitted Jackets
Knitted Over Shirts
Knitted V-Necks
Knitted T-Shirts
Knitted Polos
Knitted Vests
Knitted Trousers
Knitted Joggers
Knitted Skirts
Merino Swim Shorts
Beanies
Scarves & Wraps
Knitted Shorts
Weight
Lightweight
Midweight
Heavyweight
Reset All Show Results: 30
The Ultra-Light T-ShirtThe Ultra-Light T-Shirt
The Ultra-Light T-Shirt
-0.36KG
CO2E
The Ultra-Light T-Shirt
+6
Pacific Blue ⋅ New Zealand Wool
£110
The Knitted Quarter Zip JumperThe Knitted Quarter Zip Jumper
The Knitted Quarter Zip Jumper
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Baltic Blue ⋅ New Zealand Wool
£230
PLP CARD - T-SHIRTS - MEN 1
The Flow JoggerThe Flow Jogger
The Flow Jogger
-10.16KG
CO2E
The Flow Jogger
+3
Tasman Blue ⋅ New Zealand Wool
£220
The Signature Merino HoodieThe Signature Merino Hoodie
The Signature Merino Hoodie
-13.75KG
CO2E
New In
The Signature Merino Hoodie
+4
Atlantic Blue ⋅ New Zealand Wool
£240
The Signature Merino Zip HoodieThe Signature Merino Zip Hoodie
The Signature Merino Zip Hoodie
-16.19KG
CO2E
New In
The Signature Merino Zip Hoodie
+3
Atlantic Blue ⋅ New Zealand Wool
£270
The Original Crewneck JumperThe Original Crewneck Jumper
The Original Crewneck Jumper
-11.19KG
CO2E
The Original Crewneck Jumper
+4
Pacific Blue ⋅ New Zealand Wool
£220
The Chunky Knit HoodieThe Chunky Knit Hoodie
The Chunky Knit Hoodie
-19.28KG
CO2E
The Chunky Knit Hoodie
+3
Atlantic Blue ⋅ New Zealand Wool
£360
The Knitted Quarter Zip JumperThe Knitted Quarter Zip Jumper
The Knitted Quarter Zip Jumper
-8.86KG
CO2E
The Knitted Quarter Zip Jumper
+5
Pacific Blue ⋅ New Zealand Wool
£230
The Over ShirtThe Over Shirt
The Over Shirt
-13.06KG
CO2E
The Over Shirt
+7
Pacific Blue ⋅ New Zealand Wool
£270
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges