The Icon Collection

Shop  > Men's Merino Icon Collection

THE ICON COLLECTION: ENDURING CLASSICS, REIMAGINED

The Icon Collection brings together timeless wardrobe essentials crafted to last for generations. Versatile, durable, and meticulously designed, these pieces reflect the perfect balance of heritage craftsmanship and modern innovation. Each item in the collection is made from precision-sourced regenerative Merino wool, designed to adapt to any style or occasion, while standing the test of time.
As part of the world’s first carbon-negative brand, this collection embodies our commitment to reshaping the future of fashion, where function meets longevity and classic meets contemporary. Discover the enduring beauty of clothing crafted for life.

Collection Image
All Products
Collection Image
Bestsellers
Collection Image
New In
Collection Image
Gift Collection
Collection Image
The Winter Collection
Collection Image
Hoodies
Collection Image
Crewnecks
Collection Image
Half Zips
Collection Image
Jackets
Collection Image
High Necks
Collection Image
T-Shirts & Polos
Collection Image
Cardigans
Collection Image
V-Necks
Collection Image
Accessories
Collection Image
Archive Sale
⇆ Filters
+ Sort By: Suggested
Price (low to high)
Price (high to low)
Most Popular
Suggested
Newest
→ Shop Women
⇆ Filters
Filters Close Button
Filters Loading Animation
Colour
Grey Green Purple Pink Red Orange Blue Yellow Off White Brown Black Multicolour
Size
XS
S
M
L
XL
XXL
Style
The Hoodie 2.0
The Zip Hoodie 2.0
The Chunky Hoodie 2.0
The Crewneck 2.0
The Stripe Crewneck
The Shepherd's Knit
The Flock Crewneck
The Sheepscape Crewneck
The Half Zip
The Cable Knit
The Knitted Bomber
The Patchwork Bomber
The Ultra-Light T-Shirt
The Knitted T-Shirt
The Long Sleeve Knitted Polo
The High Neck 2.0
The Mountain High Neck
The Mock Neck
The Deconstructed Fair Isle
The Diamond Fair Isle
The Cardigan 2.0
The Mountain Cardigan
The Sheepscape Cardigan
The Patchwork Cardigan
The Checkmate Cardigan
The Pique Polo
The Knitted Polo Shirt
The Merino Swim Shorts
The Crewneck Light
The V-Neck
The V-Neck Light
The Beanie
The Beanie 2.0
The Bobble Beanie
The Reversible Beanie
The Scarcity Scarf
The Colour Block Scarf
The Tassel Scarf
The Mountain Scarf
The Reversible Scarf
The Scarf
The Patchwork Wrap
The Wrap
The Hoodie
The Zip Hoodie
The Crewneck
The Cardigan
The T-Shirt
The High Neck
The Planet Positive Crewneck
Weight
Lightweight
Midweight
Heavyweight
Apply Filter
Blue
Clear All
The Crewneck 2.0 Pacific Blue Image
-8.74KG
CO2E
Fresh Arrival
The Crewneck 2.0
Pacific Blue
£240
The Crewneck 2.0 Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
Pacific Blue
£220
The Half Zip Pacific Blue Image
The Hoodie 2.0 Tasman Blue Image
-11.97KG
CO2E
The Hoodie 2.0
Tasman Blue
£250
The Hoodie 2.0 Tasman Blue Image
The Chunky Hoodie Atlantic Blue Image
-19.28KG
CO2E
Fresh Arrival
The Chunky Hoodie
Atlantic Blue
£290
The Chunky Hoodie Atlantic Blue Image
THE CONNECTED DOT
THE CONNECTED DOT
The Connected Dot can tell you exactly how your individual knit was made, and how much carbon was produced at every step. We started to add them to clothes, to help people connect the dots on where our clothes really come from. We also wanted to make ourselves as transparent as possible.
The Zip Hoodie 2.0 Tasman Blue Image
-15.52KG
CO2E
The Zip Hoodie 2.0
Tasman Blue
£270
The Zip Hoodie 2.0 Tasman Blue Image
The V-Neck Atlantic Blue Image
-6.34KG
CO2E
The V-Neck
Atlantic Blue
£220
The V-Neck Atlantic Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
Pacific Blue
£110
The Ultra-Light T-Shirt Pacific Blue Image
The Crewneck Light Pacific Blue Image
-1.74KG
CO2E
The Crewneck Light
Pacific Blue
£190
The Crewneck Light Pacific Blue Image
THE RADICAL FARMING FUND: GIVING BACK
THE RADICAL FARMING FUND: GIVING BACK
Our farmers have more on their minds than sheep. Each Sheep Station runs projects that regenerate the land and protect the idigenous creatures who live on it. We invest 3% of our revenue into these radical projects, which are selected with the help of ZQ’s Regenerative Index (ZQRX).
The Knitted Bomber Atlantic Blue Image
-29.25KG
CO2E
Fresh Arrival
The Knitted Bomber
Atlantic Blue
£490
The Knitted Bomber Atlantic Blue Image
The High Neck 2.0 Atlantic Blue Image
-19.91KG
CO2E
Fresh Arrival
The High Neck 2.0
Atlantic Blue
£280
The High Neck 2.0 Atlantic Blue Image
Free Shipping
Free Shipping
On all orders over £100
Free Returns
Free Returns
Our self-service portal is easy
Lifetime Guarantee
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
Duties and Taxes included
No hidden extra charges