Softness That Lasts

Unlike cashmere, which can pill and wear down quickly, Merino is both soft and strong. Its fibre strength makes it ideal for garments that need to move, stretch, and endure.

We only use ultrafine, long-staple Merino. Our fibres average 71mm in length, and the handfeel gets better with age. Compare that to cashmere’s 28–42mm, and the difference is clear.

Longer fibres mean fewer loose ends, less pilling, greater strength, and a smoother surface.

And the ultrafine diameter? That’s what makes it glide over skin instead of scratching it.

The result: softness that wears in—not out.

Natural Performance Vs Synthetics

Synthetics often mimic Merino’s properties with added treatments—anti-odour sprays, moisture-wicking finishes, temperature-reactive coatings.

But Merino achieves it all without chemicals. And unlike synthetics, it’s:

• Renewable — It grows back every year, from grass, sun, and rain  
• Biodegradable — Breaks down in soil or water within months  
• No microplastics — Doesn’t shed plastic into waterways or the ocean

How It's Grown Matters

At Sheep Inc., we only use regeneratively farmed Merino from New Zealand—sourced exclusively from farms certified by the ZQ and ZQRX programmes.

That means:

• No fertiliser overuse
• No soil degradation
• Verified animal welfare and land stewardship
• A focus on biodiversity and measurable carbon sequestration

Healthy pastures = healthy sheep = stronger, better wool.

How To Care For Merino

It’s easier than you think:

• Air it out between wears
• Keep it stored in a protective bag when not in use—all our knits arrive in the perfect storage bags
• Spot-clean when needed
• Only wash after multiple wears (ideally by hand or gentle cold cycle)
• Roll in a towel to release excess moisture after washing
• Lay flat to dry—never tumble
• Depill using a fabric shaver or the comb that comes with your first purchase