The Hoodie Got Too Comfortable

Some things don’t need reinvention.

But they do deserve attention.

The hoodie was overdue.

Loved, lived in, overdone.

We didn’t want to reinvent it.

We wanted to restore its intention.

We brought it back to form.

By starting with feel.

100% long-staple Merino.

Spun from our signature ultrafine 19.5 micron fibres.

Soft enough to seduce. Strong enough to self-correct.

Natural, yes — but nothing about it is loose.

Then we built structure into softness.

A hood that falls where it should — not where it wants.

Shoulders that stay sharp.

We moved away from raglan sleeves. Switched to inset with intention.

Cleaner lines.

A more tailored frame. A fit that holds shape. A zip that runs clean.

Rib trims that keep tempo.