Loft As Architecture

How knitwear carries lightness, warmth and space all at once.

The best knitwear lifts.

It doesn’t sit heavy, but holds you lightly. A presence you feel more than a weight you bear.

This is the invisible measure of loft.

That middle space, where fibre meets air, where structure meets softness.

Comfort that is both light and lasting.

Loft is why the pieces in our Autumn collection feel less like layers and more like companions.

Slip into The Ridge Knit Half Zip and you sense it immediately: cocooning warmth with space to move. Or The Soft-Rib Cardigan, which drapes softly over the shoulders yet never weighs them down. 

The Geometry of Air

Loft is structural.

Loft begins with wool itself.

It is physics disguised as fabric.

It is not fluff. 

The comfort of a well-made knit begins with fibre. 

Our signature ultra-fine New Zealand wool carries a natural crimp, each fibre curling and rebounding like a spring. Between those bends, air gathers.

And it’s the air, not the fibre alone, that keeps you warm.

Thousands of tiny pockets holding and releasing heat as your body asks for it.

This is why lofted knitwear works across climates. The same structure that holds warmth in a biting wind also lets excess heat escape indoors.

It feels alive — because, in a sense, it is.

Adapting, regulating, responding.