Welcome to a place where softness is taken seriously. A playful institution dedicated to the science of touch, the art of texture, and the study of knitwear at its most sensorial. This isn’t a museum—it’s a tactile playground. A lab for your fingertips. A space to reimagine what softness can feel like.
Inside, nothing sits still. Surfaces ripple. Walls whisper. Floors surprise. Each step rewires how your body understands texture—like walking through a dream stitched in wool.
Textures here act like triggers: a jumper borrowed, a sleeve brushed in passing, the warmth of a first embrace. This room proves softness isn’t fleeting—it embeds itself in memory, waiting to be felt again.
Within these walls, knitwear is studied like an artefact, but lived like a ritual. Each box a mystery of texture, each garment a new experiment in softness.
Classic silhouettes, remade in wool. From the Varsity Jacket’s bold structure to the Zip Hoodie’s flowing ease, this is knitwear designed to move with you, not against you.
Inside the Institute, even elevators carry a tactile agenda. Wool moves upwards, sideways, always closer to softness.
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Lifetime Guarantee
All our knits are guaranteed for life
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