The Soft Edit: Men’s

The most lived-in, leaned-on, chosen again and again.
Crafted in regenerative fibres, cut for clarity, resilience and seasonless wear.
Tried, tested, proven in rotation.

These are the pieces that rise to the top not through trend, but through trust.
Regenerative Merino. Regenerative Cotton.

Bestsellers shaped by endurance, not noise.

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New In: The Winter Collection
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The Black Sheep Edit
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The Gifting Edit
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The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+6
Tasman Blue ⋅ New Zealand Wool
£270 £190
The Crewneck Light Pacific Blue Image The Crewneck Light Pacific Blue Image
The Crewneck Light Pacific Blue Image
-2.97KG
CO2E
The Crewneck Light
+7
Pacific Blue ⋅ New Zealand Wool
£170 £130
The Half Zip Pacific Blue Image The Half Zip Pacific Blue Image
The Half Zip Pacific Blue Image
-6.41KG
CO2E
The Half Zip
+7
Pacific Blue ⋅ New Zealand Wool
£220 £165
The Fibregen Hoodie Storm Blue Image The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie
+4
Storm Blue ⋅ Regen Cotton & Wool
£180
The Crewneck 2.0 Pacific Blue Image The Crewneck 2.0 Pacific Blue Image
The Crewneck 2.0 Pacific Blue Image
-8.74KG
CO2E
The Crewneck 2.0
+5
Pacific Blue ⋅ New Zealand Wool
£240 £170
The Ultra-Light Hoodie Pacific Blue Image The Ultra-Light Hoodie Pacific Blue Image
The Ultra-Light Hoodie Pacific Blue Image
-1.95KG
CO2E
The Ultra-Light Hoodie
+3
Pacific Blue ⋅ New Zealand Wool
£170
The Ultra-Light T-Shirt Pacific Blue Image The Ultra-Light T-Shirt Pacific Blue Image
The Ultra-Light T-Shirt Pacific Blue Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+9
Pacific Blue ⋅ New Zealand Wool
£110
The Merino Swim Shorts Midnight Reef Image The Merino Swim Shorts Midnight Reef Image
The Merino Swim Shorts Midnight Reef Image
New In
The Merino Swim Shorts
+7
Midnight Reef ⋅ Reda Active Merino
£210 £160
The Merino Swim Shorts Cobalt Mosaic Image The Merino Swim Shorts Cobalt Mosaic Image
The Merino Swim Shorts Cobalt Mosaic Image
New In
The Merino Swim Shorts
+7
Cobalt Mosaic ⋅ Reda Active Merino
£210
The Ultra-Light T-Shirt Turquoise Blue Image The Ultra-Light T-Shirt Turquoise Blue Image
The Ultra-Light T-Shirt Turquoise Blue Image
-0.36KG
CO2E
Limited Edition
The Ultra-Light T-Shirt
+9
Turquoise Blue ⋅ New Zealand Wool
£110 £85
The Ultra-Light Polo Pacific Blue Image The Ultra-Light Polo Pacific Blue Image
The Ultra-Light Polo Pacific Blue Image
-0.46KG
CO2E
Sold Out
The Ultra-Light Polo
+1
Pacific Blue ⋅ New Zealand Wool
£150 £115
The Flow Jogger Tasman Blue Image The Flow Jogger Tasman Blue Image
The Flow Jogger Tasman Blue Image
-10.16KG
CO2E
The Flow Jogger
+6
Tasman Blue ⋅ New Zealand Wool
£220
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