Words by Yasmin Tills

6 June 2025
The nature of impact

World Oceans Day & Ocean Pollution: A Love Letter to Natural Fibres

It starts, as it often does, with water.


Covering over 70% of the planet.
Making up more than half of us.


The ocean is where life began
and where life continues to depend.


But the ocean’s rhythm is changing.


Each year, World Oceans Day on June 8th is a reminder:
This isn’t a place solely for sunsets and saltwater swims.
It’s the lungs of the Earth. The food chain’s foundation.
The planet’s oldest climate regulator.


And right now? It’s under threat.

The Ocean Under Threat: What Lies Beneath the Surface

  • Plastic in the Mariana Trench. 11,000 metres deep. The most remote place on Earth. Still, a plastic bag made it down.
  • Microplastics in Antarctic ice. No longer untouched. No longer unspoiled.
  • Phytoplankton (“plant wanderer”) in retreat. These microscopic drifters make over half the planet’s oxygen. Warming seas are wiping them out.
  • Coral reefs: 50% gone. Not just pretty underwater postcards. They’re storm buffers and biodiversity banks.
  • Microfibres in fish, salt, and us. That’s right. You may be wearing what your dinner just ate.


Without a thriving ocean, there is no thriving planet.

The Fashion Industry’s Invisible Footprint

Here’s the uncomfortable truth:
Clothing pollutes — even after it’s made.


Most synthetic garments (polyester, nylon, and acrylic) are slow-release microplastic devices.


Each wash sends thousands of fibres down the drain.


Tiny plastic threads. Too small to filter. Too stubborn to disappear.

Fashion alone accounts for 35% of the microplastics in our oceans.


The irony?
We often wear synthetics into the water.


Yes. What was made for the sea is now slowly suffocating it.


Natural fibres have long been sidelined in swimwear. Too soft, they said. Too slow to dry.


We disagreed.


Our first love was knitwear.


Natural. Regenerative. Built to return to the earth.


Swimwear came later — but the fibre philosophy never changed.


Discover our regenerative Merino Swim Shorts: zero synthetics, built for water, safe for the sea.


Everything we make begins with nature. And ends there, too.


Explore the full collection.



The Solution Doesn’t Come in Plastic


We favour fibres that feed the soil, not the sea.

  • Regenerative Merino Wool — naturally breathable, thermoregulating, odour-resistant, and fully biodegradable.
  • Good Earth Cotton® — grown with minimal water, zero harmful chemicals, and full fibre traceability.
  • Yarnaway® Mesh — innovations that vanish when nature needs them to.
  • Eternity X-Care®— enhances longevity without chemicals and chlorine.


No synthetics. No invisible residue.

Crafted from the world’s softest regenerative fibres.


Grown in harmony with nature.

Designed to return to it, completely.

How to Help (Beyond Your Wardrobe)

  • Choose natural fibers. If it can’t return to nature, it shouldn’t be in it.
  • Wash wisely. Fewer washes. Lower temperatures. Filters where possible.
  • Support ocean protectors. They need more than Instagram awareness. Find a World Oceans Day gathering or cleanup near you via the official global map.
  • Educate yourself. Ask brands harder questions. Who made this? What’s it made from? Where does it go?

The ocean has always been full of wonder.

Now, we can turn the tide.

This World Oceans Day, don’t just reflect.
Reconsider what you’re made of, and what you’re leaving behind.

In a sea of synthetics, we swim natural.

Built for the body. Safe for the sea.

From Sheep To Shore
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