Shop  > Men's Merino Bestsellers Collection

The Soft Edit: Men’s

The most lived-in, leaned-on, chosen again and again.
Crafted in regenerative fibres, cut for clarity, resilience and seasonless wear.
Tried, tested, proven in rotation.

These are the pieces that rise to the top not through trend, but through trust.
Regenerative Merino. Regenerative Cotton.

Bestsellers shaped by endurance, not noise.

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37 Products
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Reset All Show Results: 37
The Ultra-Light T-Shirt Almond White Image The Ultra-Light T-Shirt Almond White Image
The Ultra-Light T-Shirt Almond White Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+4
Almond White ⋅ New Zealand Wool
£110
The Knitted Zip Hoodie Tasman Blue Image The Knitted Zip Hoodie Tasman Blue Image
The Knitted Zip Hoodie Tasman Blue Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+1
Tasman Blue ⋅ New Zealand Wool
£270 £135
The Ultra-Light T-Shirt Moss Green Image The Ultra-Light T-Shirt Moss Green Image
The Ultra-Light T-Shirt Moss Green Image
-0.36KG
CO2E
The Ultra-Light T-Shirt
+4
Moss Green ⋅ New Zealand Wool
£110
The Knitted Zip Hoodie Anthracite Black Image The Knitted Zip Hoodie Anthracite Black Image
The Knitted Zip Hoodie Anthracite Black Image
-15.52KG
CO2E
The Knitted Zip Hoodie
+1
Anthracite Black ⋅ New Zealand Wool
£270 £135
The Flow Jogger Tasman Blue Image The Flow Jogger Tasman Blue Image
The Flow Jogger Tasman Blue Image
-10.16KG
CO2E
The Flow Jogger
+3
Tasman Blue ⋅ New Zealand Wool
£220
The Merino Swim Shorts Green Tropic Image The Merino Swim Shorts Green Tropic Image
The Merino Swim Shorts Green Tropic Image
The Merino Swim Shorts
+7
Green Tropic ⋅ Reda Active Merino
£190
The Fibregen Hoodie Storm Blue Image The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie Storm Blue Image
The Fibregen Hoodie
+4
Storm Blue ⋅ Regen Cotton & Wool
£180
The Fibregen Sweatshirt Cloud Ash Image The Fibregen Sweatshirt Cloud Ash Image
The Fibregen Sweatshirt Cloud Ash Image
Sold Out
The Fibregen Sweatshirt
+14
Cloud Ash ⋅ Regen Cotton & Wool
£150
The Knitted Hoodie Bottle Green Image The Knitted Hoodie Bottle Green Image
The Knitted Hoodie Bottle Green Image
-11.97KG
CO2E
The Knitted Hoodie
+6
Bottle Green ⋅ New Zealand Wool
£250 £125
The Fibregen Sweatshirt Lavender Haze Image The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt Lavender Haze Image
The Fibregen Sweatshirt
+14
Lavender Haze ⋅ Regen Cotton & Wool
£150
The Over Shirt Moon Grey Image The Over Shirt Moon Grey Image
The Over Shirt Moon Grey Image
-13.06KG
CO2E
The Over Shirt
+7
Moon Grey ⋅ New Zealand Wool
£270
The Merino Swim Shorts Midnight Reef Image The Merino Swim Shorts Midnight Reef Image
The Merino Swim Shorts Midnight Reef Image
The Merino Swim Shorts
+7
Midnight Reef ⋅ Reda Active Merino
£210 £135
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