The fashion industry is one of the biggest polluters on earth. We set out to create a new way of doing things. To be part of the solution, not the problem.
The knitwear we make feels good. It does good, too. It lasts. It puts you back in touch. It fixes things. It's a new way of doing fashion.
The fashion industry is one of the biggest polluters on earth. We set out to create a new way of doing things. To be part of the solution, not the problem.
The knitwear we make feels good. It does good, too. It lasts. It puts you back in touch. It fixes things. It's a new way of doing fashion.
Made to be your new forever favourite.
We take handpicked, ultra-fine New Zealand Merino Wool and spin it in the north of Italy into Cashwool® yarn. A yarn that combines the temperature regulating benefits of Merino with the supreme softness of cashmere. It’s 100% biodegradable too.
Then we make it into the best sweater you'll ever wear. 3D-links-links knit in a seamless design, with unisex styling, in colours inspired by nature. Each sweater is hand-finished with individual detailing. To craft a sweater that is inclusive for all. But unique to you.
For-life guarantee.
Each Sheep Inc. sweater is designed to be your new favourite. And to stay that way. That means durable materials and a design that lasts generations not a season. And if mending's ever required, we’ll take care of it.
Because the longer our clothes last, the more we wear them and the less we buy, the more we reduce the impact of the fashion industry. It’s knitwear guaranteed to last. For life.


Digitally trackable provenance.
Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags used by farmers to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater. As well as its environmental impact.
The tag is there as a reminder that there is always a story and impact behind the things we buy. And it's there as a symbol, to encourage an opaque industry to start telling its own stories more.
Sheep included.
Each sweater comes with its own sheep. A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. Although we won’t send the sheep to you in the post, we will keep you up to date on how it's doing, and what it's up to.
It’s our way of bringing you back in touch. To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.


Sustainable, ethical suppliers.
Our Merino sheep are happy sheep. ZQ audited farms, means they're raised to the highest animal welfare standards anywhere. Free to roam. Free from hunger. Free from distress.
Our wool is spun at Zegna Baruffa Lane Borgosesia, a 160 year old yarn mill in the north of Italy which runs off 100% renewable energy. And pays its workers a fair living wage.
And our sweaters are knitted using zero waste Japanese 3D knitting machines at Parrillu’s, our manufacturer in Spain. A second-generation family business. Good is in the detail.
The first carbon-negative brand on earth.
Apart from our continuous mission to lower our CO2 footprint, we invest money from every sale into environmental projects. Projects vetted by a team of climate-change experts that mitigate tenfold the carbon impact of each sweater.
Projects to revitalise biodiversity and to protect endangered wildlife. To replenish areas affected by over-farming. To help places and people that need it most. Our equation is simple. Carbon negativity for future positivity.



Made to be your new forever favourite.
We take handpicked, ultra-fine New Zealand Merino Wool and spin it in the north of Italy into Cashwool® yarn. A yarn that combines the temperature regulating benefits of Merino with the supreme softness of cashmere. It’s 100% biodegradable too.
Then we make it into the best sweater you'll ever wear. 3D-links-links knit in a seamless design, with unisex styling, in colours inspired by nature. Each sweater is hand-finished with individual detailing. To craft a sweater that is inclusive for all. But unique to you.
For-life guarantee.
Each Sheep Inc. sweater is designed to be your new favourite. And to stay that way. That means durable materials and a design that lasts generations not a season. And if mending's ever required, we’ll take care of it.
Because the longer our clothes last, the more we wear them and the less we buy, the more we reduce the impact of the fashion industry. It’s knitwear guaranteed to last. For life.


Digitally trackable provenance.
Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags used by farmers to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater. As well as its environmental impact.
The tag is there as a reminder that there is always a story and impact behind the things we buy. And it's there as a symbol, to encourage an opaque industry to start telling its own stories more.
Sheep included.
Each sweater comes with its own sheep. A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. Although we won’t send the sheep to you in the post, we will keep you up to date on how it's doing, and what it's up to.
It’s our way of bringing you back in touch. To remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.


Sustainable, ethical suppliers.
Our Merino sheep are happy sheep. ZQ audited farms, means they're raised to the highest animal welfare standards anywhere. Free to roam. Free from hunger. Free from distress.
Our wool is spun at Zegna Baruffa Lane Borgosesia, a 160 year old yarn mill in the north of Italy which runs off 100% renewable energy. And pays its workers a fair living wage.
And our sweaters are knitted using zero waste Japanese 3D knitting machines at Parrillu’s, our manufacturer in Spain. A second-generation family business. Good is in the detail.
The first carbon-negative brand on earth.
Apart from our continuous mission to lower our CO2 footprint, we invest money from every sale into environmental projects. Projects vetted by a team of climate-change experts that mitigate tenfold the carbon impact of each sweater.
Projects to revitalise biodiversity and to protect endangered wildlife. To replenish areas affected by over-farming. To help places and people that need it most. Our equation is simple. Carbon negativity for future positivity.



Supremely soft Merino Cashwool®

For-life guarantee

Digitally trackable provenance

Fully biodegradable materials

10x carbon-negative impact

Sheep included


Supremely soft Merino Cashwool®

For-life guarantee

Digitally trackable provenance

Fully biodegradable materials

10x carbon-negative impact

Sheep included

387,305 kg - That's the total CO2 we've sequestered so far.
We take 10 times more CO2 out of the atmosphere than our knitwear - us making it, and you wearing it - puts in. Carbon negativity for future positivity.

"As stylish and elegant as they are ethical."

"The very latest in eco-fashion. The ultimate proof of welfare in the supply-chain."

"It looks like a new standard in sustainability has just been set."

"The world's first carbon-negative fashion brand, and gorgeous too. Follow the herd."

"Subtly unique."

"The best quality wool out there."



"As stylish and elegant as they are ethical."

"The very latest in eco-fashion. The ultimate proof of welfare in the supply-chain."

"It looks like a new standard in sustainability has just been set."

"The world's first carbon-negative fashion brand, and gorgeous too. Follow the herd."

"Subtly unique."

"The best quality wool out there."