Carbon-negative
knitwear for a new
fashion future.
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scroll down to
save Some world.
Supremely soft  –  Sheep Included  –  Sustainable  –  Seamless  —  Supremely soft  –  Sheep Included  –  Sustainable  –  Seamless —   
Designed to
make a difference.

The fashion industry is one of the biggest polluters on earth. We set out to create a new way of doing things. To be part of the solution, not the problem.

To make knitwear that…

feels good.
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Designed For Life
Every sweater comes with its own sheep.

A sheep adoptee that lives on the same New Zealand farm where the wool used to make the sweater came from. We will keep you up to date on how it’s doing, and what it’s up to. We want to remind you that every piece of clothing starts out life somewhere. In the case of our knitwear, it all begins with a sheep.

Digitally trackable provenance.

Our sweaters are designed to tell you the whole story. Each sweater has a digital NFC tag in the hem. Inspired by the tags farmers use to keep tabs on their flocks. A tap of the phone reveals the unique provenance of each sweater, its environmental impact. And you can also use it to track your sheep.

Sheep Included
The Light Knit
Perfectly weightless.
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Our unisex, light knit made from ultra-fine, New Zealand Merino wool. Designed for bright days.
The Medium Knit
The original perfect design.
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Our unisex, medium knit made from ultra-fine, New Zealand Merino wool. Designed for cooler days.
The Unisex Sweaters
A wolf in
sheep’s clothes.

The fashion industry is one of the biggest polluters on earth. We invest 5% of our revenue into biodiversity projects. Projects that take 10x more CO2 out of the atmosphere than our knitwear puts in.

Because we believe in carbon-negative for future positivity.

000,000kg
Carbon Negative
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