THE SOFTEST OF REVOLUTIONS STARTS HERE. THE SOFTEST OF REVOLUTIONS STARTS HERE. THE SOFTEST OF REVOLUTIONS STARTS HERE. THE SOFTEST OF REVOLUTIONS STARTS HERE.
We are here to regenerate the world with knitwear. We combine age-old techniques and modern innovations to create the first naturally carbon negative knitwear. This is just the starting line.
The Crewneck Light
The Crewneck Light
The T-Shirt
The T-Shirt
The Turtleneck
The Turtleneck
The Hoodie
The Hoodie
SHEEP TECH: WOOL LIKE NO OTHER. We source the world’s finest Merino wool from regenerative New Zealand farms and add a performance enhancing, zero chlorine treatment using solar power. Making all our knits sensationally soft. Supremely resilient. And perfectly temperature regulating.
Softer Than
Cashmere
temperature
regulating
carbon
negative
100%
Biodegradable
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The Pastel Collection
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The Connected Dot
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“There can be a future where we design in harmony with nature.”

“The world's finest quality Merino wool.”

“The best quality wool out there.”

“The Perfect Sweater. Cosy and conscientious.”

3% Impact Fund
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About Us
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#SoftCoreRadicaLs
@milkx.x.x
@filthyrichdee
@sianeastementwilliams
@thisistigree
Free Shipping
On all orders over £80
Free Returns
Our self-service portal is easy
Lifetime Guarantee
All our knits are guaranteed for life
Duties and Taxes included
No hidden extra charges
Enjoy a welcome gift on us.
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Experience a
new dimension
of FLuffiNess.
Enjoy 10% off your first order.
Sign up to join the Flock and get 10% off your first supremely soft, carbon negative knit experience. Plus be kept up to date on all things sheep.
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Experience a
new dimension
of FLuffiNess.
Welcome to the Flock.
Your unique discount code is

SOFTCORE10

and is valid for the next 3 days. Simply
enter it at checkout and the 10%
discount will be applied.
The Knitwear Journey.*
We design knitwear that reconnects us. That makes us more aware of the journey. That tells us the full story of the people and impact behind the things we wear.
*Worried about the amount of counties? Don’t Panic. Transport and travel is less than 1% of our overall carbon footprint.