“Redefining what sustainability means.”

“The world's first carbon-negative fashion brand, and gorgeous too. Follow the herd.”

“Far from greenwashing, Sheep Inc puts its money where its mouth is”

“The world's finest quality Merino wool.”

“The Perfect Knit. Cosy and conscientious.”

“There can be a future where we design in harmony with nature.”

“The process of making is actually beneficial, removing more carbon from the atmosphere than it creates.”

“It looks like a new standard in sustainability has just been set.”

“Colours that go with almost anything.”

“The best quality wool out there.”

“The world's finest quality Merino wool.”

“Designed to last a lifetime.”

“The very latest in eco-fashion. The ultimate proof of welfare in the supply-chain.”

“The future of fashion.”